Description

Join us in cultivating a collaborative workplace driven by unique perspectives. We’re proud PwC advances a culture that helps everyone to thrive. It's one of the reasons we're recognized as a "Top Company" to work for in Canada. As you ignite a meaningful career and build a network that’ll last for life, you'll work with people from diverse backgrounds and industries to help solve important problems, empowered by technology to turn today's ideas into tomorrow's solutions. We cultivate an environment in which our differences are embraced and our people feel comfortable bringing their whole selves to work. An empowering and diverse environment starts with you. Are you ready to get started?

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

Important points to consider

Putting the safety of our people and clients first as we look to a hybrid future: The health, well-being and safety of our colleagues, clients, and communities is our number one priority. Vaccinations have proven to reduce the risk of COVID-19. Effective Friday, October 1, 2021, PwC Canada requires all partners, staff, contractors and visitors to be fully-vaccinated when entering a PwC location, subject to applicable legal exemptions. At PwC, the future ways of work will be a hybrid of in-person and virtual, allowing choice and flexibility to explore new ways of working and collaborating. Read this press release for further details.

What you’ll create and do

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

Key player in the execution of industry, PwC solutions and brand marketing plans

Understands and participates in project planning, administration and budgeting

Contributor to the planning of all aspects of event management logistics, including critical path development, invitation development and distribution, registration management, event team liaison, list management/creation, presentation development, ROI metrics, and other related support as needed

Understands and supports the connection of marketing efforts (advertising, events, sponsorship, digital/content etc.) and the tracking of ROI across media

Reviews and edits marketing materials to ensure content produced is of high quality, with consistent use of PwC guidelines

Responsible for the deployment of demand generation campaigns using the Firm’s campaign management tool

Writes content for a variety of external communications: email, digital advertising including full ownership of the development of event invitations and select internal communications

Collaborates with the Design team to develop marketing collateral such as thought leadership, event invitations and promotional materials

Collaborates with the Digital marketing team to maintain and update the PwC Canada website

Manages the risk, independence and branding guidelines processes for various marketing initiatives

Process and track the payment of invoices to ensure vendor payments meet all deadlines

Contributes to the development and execution of social media campaigns using resources such as LinkedIn, Twitter, etc.  Provides recommendations as needed

Collects all metrics and reports on the performance of marketing campaigns and external events to the necessary stakeholders

Ability to conduct ongoing competitive intelligence and external market research

Collaborates with the business on building client and prospect lists.  Manages the client lists for mailing and other market-facing activities using contact management system

What you’ll bring to this role

An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work

A demonstrated commitment to valuing differences and working alongside diverse people and perspectives

Familiar with Google Suite, Salesforce and data analysis software like Power BI and Tableau

Progressive marketing experience in campaign planning and execution, client-facing events (in-person and virtual), internal and external communications, digital marketing and content development

Solid understanding of managing a budget in support of marketing and event plans

Experienced in the procurement and management of external suppliers of support services

Proven ability to manage multiple priorities to deadline

Self-starter who is detail-oriented and can work well within a local and national team

Demonstrated ability to excel in a fast-paced, corporate environment