what we’re setting out to achieve

We want to play an important role in how the world adapts to it’s ageing population.

Yurtle is a Vitality-like insurtech serving employees who provide unpaid care to a loved one.

In the UK, 6,000 people become family caregivers every day. Our product is sold to employers as a benefit covering the 8m employees caring in the UK. Today, 1 in 4 employees provide unpaid care to family and friends. This is a phenomenon that disproportionately affects women (64% of women are carers) and proliferates workplace gender inequalities. When an employer declares an employee as unable to work through illness, permanent disablement, or death, we cover the cost of and facilitate back-up care.

In an ageing world, where demand for paid professional care outstrips supply, the number of families performing a caregiving role can only increase. By the age of 50, the average person has a 50% chance of becoming a carer. Yurtle allows employers retain, attract, and boost the productivity amidst these challenges. Employees manage today by faking illness, rejecting promotions and additional work. Inaction costs employer £4.8bn every year. 

In addition to the peace of mind and emergency help offered by our insurance, employees are nudged towards building an effective care plan and support network through our app-enabled incentivised wellness network.

We follow the industry’s great disruptors and unbundle to generate outsized customer value. Take, Lemonade. Via renter’s insurance, they created significant value to millennials, and harnessed the boom of the sharing economy. Using accident and sickness cover, we’re creating unprecedented value to unpaid carers, and harnessing global demographic change. Over time, we will grow the value we bring carers outside of insurance.

who we are

We are a young start-up who counts on some of the biggest insurance companies as partners.

The founder, Antonio, is a well-travelled Portuguese millennial, living in London. His experience prior to Yurtle has been in insurance, investment management and innovation consulting. Having launched a start-up previously and been involved in the construction of various, he’s aware of gaps in his knowledge/experience. He is driven by his passion to create a workplace that is compassionate and dynamic.

Aureus Ventures acts as our CTO. They are an incubator specialising in software development and digital marketing. Their team includes front and back-end developers as well as UX designers. To date they have incubated over 10 ventures. 

We also have a range of vastly experienced advisors and investors. 

why you should join us and what you’ll do

In short, you’re our first hire and as such will be given the independence and license to make a founder’s impact on the business.

You’ll be accountable for:

• Delivery of our product and operations management. Work closely with software development team and insurance stakeholders, i.e., setting and monitoring timelines/workflows
• Defining and setting in place partnerships with our reward partner network (think Vitality’s relationship to Apple)
• Our user & client’s experience. Our product is a curated assembly of partners and functionalities. It must work seamlessly

You’ll be consulted for:

• Funding roadmap strategy and execution
• Sales to HR and employee wellness managers

We are a socially minded, commercially versed start-up. Our two aims are to:

1. Achieve our social mission through our commercial objectives. Our social mission is to help family caregivers live their best, healthy life as carers and employees
2. Feel proud of the way we achieve it. Our culture is deliberate and paramount