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The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard, and market share for Microsoft 365products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.   

The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing, and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as "One Microsoft" - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

Responsibilities

Business and Monetization (20%)

Accountable for the business goals and targets of the product group (revenue, scorecard and share dashboard).

Lead the engagement with the subsidiary group managers (segment, sales, etc), to ensure employees are fully participating in the marketing initiatives and campaigns.

Accountable for the cross-segment partnership within your geography.

Marketing Planning (30%)

Translate the business group marketing strategies into integrated marketing plans that will be supported by segment alignment and evangelism.

Key deliverables are: annual marketing execution plan, launch plan, internal and partner readiness plan, digital media plan, positioning frameworks and messaging, product content and programs, market research plan, local customer evidence, and competitive positioning and response insights. 

Create or translate marketing plans for your products, for your geography based on an understanding of the market, competitive landscape, customer and economic dynamics, risks and global alignment.

Develop strong partnerships with the other marketing stakeholders to lead and execute the fiscal year local priorities.

Think and act as "One Microsoft" by successfully engaging stakeholders with clearly defined roles and responsibilities

Be an ambassador of the overall Product Brand experience and Microsoft CPE (Customer & Partner Experience).

Ensure PMMs provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs will participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Competitive Positioning and Response (20%)

Provide the leadership cover to orchestrate the cross subsidiary/segment commitment and coordination to execute said strategies. 

Drive the escalation processes in competitive situations and ensure we have our best possible offer on the table.

Orchestrate win/loss reviews and distill the learnings.

Assess the overall ecosystem (internal sales, partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle against your prioritized competitor(s).

Product Advocacy, Positioning, Messaging, & Storytelling (30%)

Ensure that your PMMs land and localize the positioning and messaging frameworks for the business group - Commercial, Project + Visio, Microsoft 365 Enterprise, etc.

Promote Microsoft’s overall strategy and direction - internally and externally - by aligning value proposition information with target audience, brand personality, and desired attitude change which are the foundation of effective messaging and storytelling development. 

Launch with excellence storytelling and accelerating demand ensuring consistent cross portfolio demand planning and lifecycle management.

Articulate the differentiating capabilities of your products.

Coach PMMs, sellers, CSU, and partners in product knowledge, demos, modern storytelling, compete, tools, and checklist.

Qualifications

Education

Bachelor’s Degree (B.S./B.A.) or equivalent experience required, relevant fields of study include Marketing, Business, Computer Science

 Experience

3-5 years related experience

 Skills & Knowledge

Evangelist and subject matter expert for product

Deep customer focus and understanding

Strong analytical skills

Excellent communicator

Experienced in core marketing communications functions 

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.