What’s the role about?

This is an exciting new job opportunity for a Senior Marketing Strategy and Performance Manager to join a well established company and this pivotal role will sit within the heart of the marketing team.

You will be focussed on ensuring the marketing activity directly addresses the business priorities as effectively as it possibly can. You will define and review the marketing strategy, budget and performance of all marketing channels for Waitrose - combining both strong marketing planning skills with a relentless focus based on insight & improvement and analytics.

You will be a confident strategic thinker with a thorough understanding of marketing channels, media effectiveness and customer behaviour. 

What will you be doing?

• Lead the definition of measures and a performance review process for Marketing at Waitrose by translating the Waitrose Strategy into clear marketing KPIs that can be monitored over the long term.

• Aggregate all channel objectives and KPI’s to ensure a clear overall position for Marketing and that they are coordinated behind the single marketing strategy, providing guidance and support to the Marketing Campaigns team to ensure campaigns are delivered using the most effective channel mix.

• Support channel owners & finance to set the Marketing Budget and associated outcomes of the Marketing Strategy and Plan.

What you'll have:

• First hand working knowledge of establishing measurement processes

• Experience in marketing mix modelling, attribution models and econometric modelling

• Experience in customer-led planning process, such as proposition, marketing or public development

What else could you bring?

• Marketing channel experience 

• Food market knowledge 

Please note: 

• As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours

• We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early .