Senior Growth Marketing Manager

Senior Growth Marketing Manager

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
121358
Salary
£ 50,000 - £ 60,000 Per Year Salary
Date Posted
1 year ago
Recruiter
Kevin Carol
Job Views
65

Job Description

Who we are

TouchNote is an everyday kindness app designed to create real life, feel good communication. Our service makes it quick and easy for people to send postcards, greeting cards, photo prints, gifts, framed photos and more to anywhere in the world, directly from their phone.

This is because we believe that kindness should be shared every day, any day, not just on special occasions. Alongside various awards, accolades and features, this ethos has allowed us to send over 15 million kinder connections to 180 countries around the world.

Our Vision

A world where we are kinder, closer and happier for it.

About the Team

We’re a team of passionate individuals trying to make a difference, bridging the gap between digital and physical. With an office in Shoreditch, you can expect the exposed brick, ping pong table and popcorn machine (of course) but we’re about so much more than that, we take the culture of our team incredibly seriously, and have big ambitions when it comes to what we do and how we do it.

This is a full-time position based at our London Offices (approx 1-2 days per week onsite).

The role:

Reporting to our CMO, you’ll lead the CRM function within our Growth Marketing team focussing on the execution of communication programs and lifecycle journeys. You’ll be responsible for planning and executing the global engagement and retention strategy, which leverages content, product features, and brand to maximise customer engagement, lifetime value, and loyalty.

You will lead all our transactional & marketing emails, push, in-app messaging across TouchNote global CRM calendar, and implement initiatives to improve conversion rates, engagement, and retention across the entire customer lifecycle. You will be responsible for developing and expanding the onboarding strategy for new TouchNote subscribers.

In this role, you’ll work closely with product, engineering, data, and operations teams on tactics and campaigns that improve the customer experience and drive customer lifetime value and retention, including sales, calendar-led moments such as Christmas, and product launches. You will also manage our relationships with customer engagement technology platforms.

To succeed in this role you need to be comfortable with strategy and analysis but also hands on with execution when needed. You’ll also be confident at presenting results and insights to senior management.

Requirements

Must-haves:

  • 5+ years experience in an engagement marketing function in a B2C digital business
  • 5+ years experience in leading and developing data-driven lifecycle marketing campaigns
  • Experience in leading cross-functional retention and engagement projects independently
  • Excellent analytical skills and proven track record of turning data into actionable insights for

improving engagement and retention KPIs

  • Excellent experience with CRM and other digital channels
  • Exceptional communication and ability to collaborate and build relationships.
  • Critical thinking and the ability to thrive and multi-task in a fast-paced environment.

Nice to haves:

  • Experience in app marketing
  • Experience working with the Optimove platform
  • Experience managing the retention strategy in a subscription business
  • Experience with Looker (or other data visualisation programs) and SQL
  • Experience in managing and developing a high performing small team

Benefits

Our Benefits:

Flexible hybrid working - you will have the option of working up to 3-4 days a week remotely

Summer hours - finish early every Friday!

Free TouchNote cards (of course!)

25 days holiday - plus bank holidays and 1 day for every year at TouchNote and a whole company closure over Christmas. We encourage taking time off, to recharge and spend time with your favourite people.

£300 annual budget to spend on our Learning and Development platform Learnerbly

Vitality Health Insurance - including dental and travel insurance (see attached)

Monthly socials and company parties - we love to get together regularly!

Generous maternity & paternity leave

Choice of Mac or PC

Referral bonus when you bring your friends to join the TouchNote team

Fully stocked kitchen - coffee, snacks, drinks and fresh fruit

Perkbox account - access to discounts like cinema tickets etc

Cycle to work Scheme - Post probation: £1,000.00 limit. (see attached)

Tech Scheme - Post probation: tech savings up to £500 (see attached)

Smart Pension - Post probation: (see attached) - TouchNote contributes 3%

Discretionary annual bonus based on personal and company performance (post probation)

‍ Professional development sessions with your Line Manager to ensure that TouchNote is supporting you in reaching your career goals

Salary: £50,000 - 60,000

Job ID: 121358

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