SENIOR DIGITAL & CRM ANALYST

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

Our Corporate Division supports the 4000+ strong workforce in L’Oréal UK & Ireland.  It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward.

We embrace our entrepreneurial spirit in everything we do, always challenging ourselves to new ways of doing things. That means looking for innovative solutions, sustainable developments, and having the freedom to go beyond the ordinary.

Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.

Senior Digital & CRM Analyst 

The core focus of this role is to help L’Oreal’s direct-to-consumer business understand its customer base and how they interact with the brands across all engagement touch points. The successful person will have strong experience as a customer focused senior analyst with ability to translate data & metrics into actionable insights.

You will

• Help the business understand customer behaviour on Loreal direct to consumer sites to help optimise and shape the customer journey

• Manage and lead analytical deep dives for internal stakeholders across divisions to support effective business decision-making 

• Act as a vital link in the strategy execution analysis chain to ensure that the business can react quickly and understand impact

• Identify key success indicators and determine best practices for measurement and reporting around CRM 

• Develop audiences and segmentations as needed to campaign execution 

• Develop and implement RFM & LTV models 

• Work closely with IT & Data team to manager and structure the data 

• Mentor junior analysts and manage output from external analytics partner 

You have

• Bachelors or Masters Degree in a numerical discipline: Maths/Statistics/Economics

• Demonstrable experience working in a customer data focused role using clickstream behavioural data (large streaming datasets)

• Experience/knowledge across CRM and E-commerce landscape

• Strong experience with SQL is essential

• Experience with Google Cloud Platform and Big Query

• Ability to build segmentation models – Customer Lifetime Value / RFM models / propensity models

• Experience of Google Analytics would be ideal

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.  

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.  

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.