Description

What’s the role about?

The CRM department delivers not only excellent commercial performance, but also exceptional experiences for our customers through customer-centric planning and creative delivery. The CRM team are currently working on some exciting new initiatives and optimisations including expanding our suite of life cycle programmes, implementing new triggered campaigns, and enhancing our My John Lewis member communications, all of which are pivotal to the success of the Partnership. It’s an exciting time to join the team as we’re currently re-platforming within the Salesforce Marketing Cloud, so you’ll be involved in a CRM migration and have access to the latest and greatest CRM technologies. 

What will you be doing?

• As a Senior CRM Executive, you will be fundamental to the success of the CRM team. You will be responsible for the end-to-end development and delivery of all CRM communications for John Lewis across email and push notifications, from planning campaigns and briefing the creative and data, to building, proofing and scheduling sends within the Salesforce platform. 

• You will be proactive in your approach to seek out tests and learn opportunities and developments within our CRM programmes. You will be creative and data-driven in equal measures, developing compelling, inspirational email briefs that drive strong engagement and commercial performance. You will help to ensure that all communications are customer-centric, personalised and aligned to commercial and brand objectives, managed with an exceptional attention to detail. 

• You will collaborate with the wider CRM & Loyalty team as well as multiple stakeholders across the business to deliver a jam-packed CRM campaign calendar including recurring bespoke campaigns, trigger based emails, life-cycle programmes and planned and reactive marketing emails.

• You will monitor and report on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders and take these learnings forward. 

Why do our Senior CRM Executives love working for us? 

“It’s great to be part of such a high performing team, contributing not only to the commercial performance of the business, but also driving tangible change and benefit for our customers. It’s not everyday you get to work for one of the UK’s most-loved brands with a database of this size. The best part though? The team. They’re dynamic, supportive, and I can always be myself. And the discount is pretty good too!”

What you'll have

• Experience using a top tier email service provider, proficient building, proofing, deploying and monitoring emails within the platform. Salesforce Marketing Cloud experience is desirable but other equivalent ESP experience will be considered. 

• CRM experience working on a high profile multi-channel consumer brand with a sizeable customer database.

• Ability to balance between customer insights and commercial outcomes 

What else could you bring? 

• Executional experience using personalisation / recommendations tools

• AMP scripting - intermediate to advanced (desirable)

• Good understanding of driving omnichannel customer behaviour

• Previous retail and digital marketing experience

Creating a culture of diversity and inclusion

We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership click here. https://www.jlpjobs.com/about/diversityandinclusion/ â€‹

Flexible Working

The Partnership supports agile and flexible working practises, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach. You'll have the opportunity to discuss this further with the hiring manager during your interview and, where it is operationally practicable, they'll do all they can to accommodate your needs.

Benefits 

We also understand the importance of a healthy work-life balance and reward our Partners for their contribution to the business through a vast range of benefits.   

As a Partner and after completion of your 3-month Earning Membership period, you’ll be entitled to;

• 20% Discount at Waitrose & Partners on majority of goods

• 25% Discount at John Lewis & Partners on majority of goods

• 12% Discount at John Lewis & Partners on electrical & white goods 

• Defined contribution pension scheme and Life Assurance (4x annual salary)

• 22 days paid holiday per year, when you work 5 days per week

• To see all of our incredible benefits click here. 

Additional Information

• The application form consists of a CV upload, online assessment, followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If, Internal - please check your Workday notifications and see further guidance on the PDW under "Internal application process")

• We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.