Purpose of the Role

The role of the Product Owner of Optimisation and Content is to drive digital marketing execution forward by continually testing and validating campaign and content effectiveness to maximise the value of our content to our customers. The ideal candidate would work across our web environments to develop innovative ways to improve the customer experience and proving effectiveness against our KPIs.

Duties & Responsibilities

• Setting clear goals for pages and sections of our website. These should tie closely into our strategic objectives and priorities as part of the marketing function.

• Support key campaign activities with day one optimisation plans to support initiatives.

• Define personalisation strategies to drive forward the digital customer experience based on key customer journeys and segments.

• Support AEM product development by using data driven design techniques to test, validate and define new website functionality to support our customers with a focus on driving up site engagement and reuse.

• Champion and embrace the digital marketing tools, formats and platforms we currently employ.

• Take ownership of and continually appraise digital customer journeys ensuring consistency across the digital estate.

• Optimizing and testing across the digital estate.

• Advise the wider marketing team on how to run digital marketing campaigns which will meet our objectives and priorities

• Develop a shared ownership and understanding of analytics and statistics (such as opens, clicks, page views and video plays) through the marketing and sales teams to help with creation of leads, opportunities, and prospects.

Skills & Experience required

• Excellent knowledge of A/B and Multivariate testing strategies, customer segmentation, data driven development and content personalisation

• Adobe marketing cloud knowledge, particularly in Adobe Target, Adobe Experience manager and Adobe Analytics / Google Analytics.

• A great communicator, able to communicate complex problems and results to non-technical audience

• Decibel experience desired.

• Relevant degree – or equivalent experience.

What will you get for this role?

• Salary of Circa £54,600 (PRO RATA) depending on skills, experience, and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Due to this being a role in scope for Insurance Distribution Directive (IDD) it is a prerequisite that you are not currently bankrupt and do not have an unspent conviction for a serious criminal offence, in applying for this role you are certifying that you satisfy both of these requirements.

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions.

The way we do this is important too. We’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Dylan Wood a call on 07385 426164 or send an email to Dylan.wood@aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.