PR Executive

PR Executive

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
73170
Date Posted
1 year ago
Recruiter
Maria Konsta
Job Views
109

Job Description

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

 

 

About this role

To build and protect the reputation, and support the commercial objectives, of BT’s consumer division. This role predominantly focuses on the EE brand with support on BT’s brand, propositions and services where required. This role will support and implement impactful communications programmes to influence and reach a wide variety of external stakeholders through a broad range of channels - from national press and analysts to online communities and social media. You will be joining an excellent team within our corporate function at BT, made up of exceptional people both within their roles and also to work with! As well as working within a great environment based in our brand new London office, this is also a role in which you can truly develop your skillset and experience. 

You'll have the following responsibilities

Proactive campaign development and support – you will be responsible for supporting the Senior PR Manager in executing creative proactive PR campaigns, activities and announcements that support the launches of the company’s propositions, with particular focus on EE Full Fibre and BT TV. You will also find and develop stories that help position EE and BT as an innovative company. 

Proactive media relations – you will be responsible for building and maintaining strong relationships with key journalists that influence perceptions of EE/BT across personal finance, broadcast and trade, national and regional media. This includes meetings and hospitality opportunities during and outside of normal working hours. 

Counsel and advice – provide communications counsel to a range of internal stakeholders and establishing yourself as a trusted advisor to key internal contacts that we support every day, from customer service advisors to members of our board.

Reactive press office support – you will be the key liaison point with our press office team to effectively manage EE and BT’s reputation when it comes to products and services, drafting statements and Q&As in collaboration with the press office team and working with contacts within the business as required 

Content development – you will have expert knowledge of our services, as well as the sector around. You will be tasked with developing and maintaining a wide range of external communications content, including images and video for our website and social media channels, as well as fact sheets and background documents.

Reviews and Awards – With the Senior PR Manager, you will help to manage a programme with agency support to secure positive reviews and awards for products and services, as well as product seeding with VIPs, celebrities and influencers

PR Agency management – work with the Senior PR Manager to closely manage retained PR agencies to develop creative consumer activations that excite and drive impactful sign ups to BT’s services and enhance its reputation

You'll have the following skills & experience

Strong writer, with experience writing reactive media statements, features, press releases or  content for social media

Logical, curious, detail-oriented – ability to analyse complicated scenarios and opportunities, and communicate them in a clear and understandable way, using well considered plans 

Empathetic – we want to treat our customers as we would like to be treated and will always go above and beyond wherever possible to help them

Opportunistic – the ability to spot opportunities and quickly move to make the most of them

Strategic thinker with ability to contribute to key decisions and advise others by interpreting internal and external influences and change 

Ability to manage and prioritise complex, competing communication issues – maintaining high standards and alignment with BT strategy at pace and with minimal guidance

Excellent team/cross functional player with ability to assist in the development of media and business strategy

Minimum 2- 5 years working in a fast-paced, consumer-oriented PR environment  

Understanding of the UK media landscape and established relationships, or the proven ability to build key relationships, with relevant media – specifically with broadcast, personal finance and entertainment media 

Educated to degree/postgraduate degree level and/or a professional qualification or demonstrable experience in journalism, public relations or other media studies.

Benefits

25 days annual leave (plus bank holidays)

10% on target bonus

Pension scheme

Shares Plan

Flexible benefits: cycle to work, healthcare, etc.

Discounted BT products

 

 

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

 

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

 

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

 

 

Job ID: 73170

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