Planning Lead

Planning Lead

Job Overview

Location
Isleworth, England
Job Type
Full Time Job
Job ID
51973
Date Posted
10 months ago
Recruiter
Michael Dowl
Job Views
60

Job Description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

In 2022 Sky are launching into a brand-new market, creating a brand-new category and challenging the norms. The marketing team will develop this brand from the ground up, and deliver a launch to market. This role will be responsible for developing the Marketing strategy for launch and beyond, to drive awareness and growth within the Sky base and the wider market of our new product.

What you’ll do:

– This is a unique opportunity to work closely with the Head of Brand and Advertising to work on the development of a new Sky brand, setting solid bases, preparing for launch and driving continued success once live.
– You will work with the Commercial, Media, Marketing and Propositions Leads, within the immediate team and across the business, on the Annual Marketing Strategy and quarterly campaign planning to drive in-year and long-term success.
– You will establish the KPI and measurement frameworks, including econometric modelling, to measure campaign success, resulting in recommendations on new opportunities, strategy revisions or potential challenges to the marketing plan.
– You will be the champion for consumer insight, with an eye on market and competitor trends, to ensure our strategy and campaign planning is defined with clear objectives, targeting and messaging hierarchy, to drive performance.
– You will use insight to support the Marketing teams to plan and deliver market-leading creative campaigns
– You will lead the cross-team GTM process and be a strategic sounding board for the team and our partners – giving insight-based recommendations to set course and direction for our Marketing roadmap.

What you’ll bring:

– Have experience planning and delivering integrated marketing strategies at scale to land brand and growth KPIs across a mix of media channels and routes to market
– Have strong analytical skills, you should be driven to distil data and insight from multiple sources into clear and practical recommendations, presenting findings and recommendations up to Director level.
– Have excellent communication skills to be able to take complex ideas and turn them into considered and coherent presentations that can influence senior partners, and wider peer network
– Be comfortable with regularly meeting the challenges of tight deadlines, juggling multiple projects and problem solving
– Excellent attention to detail alongside being highly organised to lead multiple projects at once
– Strong experience in building good relationships with Media agencies, insight teams, commercial teams, and other specialisets.

The rewards:

There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

– Sky Q, for the TV you love all in one place
– A generous pension package
– Private healthcare
– Discounted mobile and broadband
– Access a wide range of exclusive Sky VIP rewards and experiences

Where you’ll work:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for this, and we’ve committed £30million to support the fight against racial injustice. We’ve also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

And we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

Job ID: 51973

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