About ROLLER

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently, more effectively and deliver exceptional guest experiences.

ROLLER helps its customers offer amazing guest experiences through a full suite of venue management features, including ticketing, point of sale, CRM, self-serve kiosks, memberships, digital waivers and more. We are a fast growing global company, with customers in over 30 countries, in a wide array of industries ranging from theme parks, museums, zoos, trampoline parks, water parks, aquariums, wake parks - just to name a few!

At the heart of ROLLER is our team - which consists of 80+ highly energetic, driven, intelligent, and humble professionals, all contributing to helping build a great and enduring business. We truly believe that the sky’s the limit for us, and we are well on our way to becoming a global success story. But most of all, we love what we do…and we are looking for like minded people to join us on the amazing journey!

Position Summary

We are looking for a Performance Marketing Manager to lead and execute against a strategy that improves ROLLER’s web performance - including ownership over SEO efforts like on-page and off-page optimization, working collaboratively with paid media specialists, developers and designers to develop efficiencies and improve the conversion rate of our website.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of search marketing and growth marketing is essential to this role.

Your goal will be to ensure that the website is search-engine and user-friendly and that the content developed supports our inbound acquisition efforts.

This role is within our Demand Generation team and will report to our VP of Demand Generation.

Ideally, the Performance Marketing Manager will be located in Sydney, Australia, however, we are open to reviewing candidates in other locations, provided they are in a similar time zone to Sydney.

Key Responsibilities

Developing and implementing effective search marketing strategies including increasing our organic search share of voice and positions on the SERP, coordinating across keyword planning in conjunction with our paid media specialist and defining opportunities to create new entry points to the site

Help inform content development based off key engagement metrics, competitive analysis and opportunity forecasting

Manage and monitor the performance of the ROLLER website using Google Analytics, GTM and working cross-functionally with other team members to determine the parameters for conversion, goal and event tracking before implementing

Use a variety of tools and data sets to make on-page, off-page and technical SEO optimizations that work to increase visibility and engagement

Work collaboratively with copywriters, designers, and developers to improve the performance of the website by making optimizations to page speed, correcting technical errors, and enhancing content and creative

Collect data and report on traffic, rankings, and other digital marketing metrics on a monthly basis

About You

Proven experience as SEO Manager or a similar role

Knowledge of standard and current SEO and SEM practices

Knowledge of HTML/CSS

Knowledge of relevant tools and web analytics platforms (e.g. Google Analytics, WebTrends)

Excellent communication skills

Strong organizational and leadership skills

Analytical mindset with numeral aptitude

Preferably some experience with Hubspot CRM and CMS, but not required

BSc/BA in Marketing, Business or related field

Perks

You get to work on a category leading product that is loved by clients in a fun, high growth industry- check our Capterra and G2 reviews!

We offer a work from home allowance to set your new workspace up!

4 weeks of annual leave as well as 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)

Engage in our ‘Vibe Tribe’ - led by our team members, you have the ability to directly contribute to company-wide initiatives! Regular events and social activities, fundraising & cause-related campaigns…you name it, we’re willing to give it a go!

Employee Assistance Program to proactively support our team’s health and wellbeing - access to coaching, education modules, weekly webinars, and more.

Work with a driven, fun and switched on team that likes to raise the bar in all that we do.

Genuine career growth opportunities as we continue to expand!