Job Responsibilities

• Work with the Manager Marketing to develop the overall Strategy of the asset.
• Work with the Manager Marketing to identify insights and turn them into actions with clear KPIs


• Interface with the Manager Marketing and assist in developing a marketing calendar and related activities that promote the centre as per the vision set.


• Ensure that all marketing efforts are aligned with the Annual Marketing Plan, Asset Brand positioning and overall objectives set for each of the operating assets.
• Supervise the implementation of marketing activities as per approved plan set for each destination/ centre and ensure quality and timely execution.
• Work closely with all agencies on key deliverables, ensure effective implementation of events and promotions at the mall within the time and quality requested.
• Monitor the campaigns daily by being on ground collecting timely feedback, and ensure documentation of each campaign / promotion / activation and analysis of results and retailer’s feedback for post reports and recommend ways to improve future campaigns
• Work with strategic partners e.g. hotels, L&E brands, new relevant brands to ensure that their collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively.


• Work closely with the Manager to optimize budget spend and assist in getting sponsors during campaigns and outside of campaigns


• Work closely with the Media and Promotions Team for the booking of the mall common areas for Marketing activities and events and in-mall branding
• Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.

Job Requirements

• Bachelor’s degree in Business Administration / Marketing or equivalent.
• Minimum 3 – 5 years’ work experience in managing Marketing activities preferably in a reputed Retail / Hospitality / Advertising / Event Management companies in GCC or abroad.