Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience working in digital and/or offline brand advertising.
• Ability to speak and write in English fluently.

Preferred qualifications:

• Experience running Marketing Mix Models.
• Experience working in a consultative capacity to synthesize customer actions and recommendations.
• Experience of local market research with excellent customer-facing, consultative, and communication expertise.
• Knowledge in ad effectiveness and brand measurement ecosystem, with experience in one or more area of sales effectiveness, brand health/tracking, or audience measurement.
• Excellent presentation/influencer skills.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Marketing Effectiveness Specialist, you will be responsible for helping advertisers scale their use of Google measurement solutions at the intersection of marketing mix models (MMM), incrementality and attribution, and actioning on the insights produced.

In this role, you will help measure and understand the value of marketing investments overall, and with Google specifically. You will convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

• Develop and activate a strategy for providing direct consultative measurement support for our UK advertisers and the Sales teams who manage them.
• Drive adoption of high quality Marketing Mix Models (MMMs) with clients in the UK including improved Google data provision into MMMs and consultation on processes and results.
• Partner with cross-functional teams to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights, and recommended actions.
• Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth.
• Manage relationships with third-party measurement vendors and agencies in coordination with our Sales teams and advertisers.