Minimum qualifications:

• Experience in marketing analytics such as media or brand measurement
• Experience with qualitative research

Preferred qualifications:

• Experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
• Experience using data for storytelling and presenting complex research findings to both technical and non-technical audiences
• Experience in campaign brand lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing: Google Analytics, Performance incrementality and Multi Touch Attribution
• Experience with data mining principles and querying large data sets (e.g., using SQL for collecting data from multiple data systems).
• Knowledge of statistical modeling techniques (e.g. regression analysis (Linear, Logistic, Ridge))

About the job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As a Marketing Analyst, you will manage measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will have a strategic and technical role in managing marketing analytics.

In this role, you'll define problems, develop metrics, extract data, and communicate results into recommendations that enable plan making and promote business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to advance the project to completion.

Responsibilities

• Develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing (e.g. conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct analysis, find best practices, and present opportunities and risks otherwise not identified to executive stakeholders.