Purpose of the Role:

We are looking for our very first Insights Analyst to support the digital transformation of our Brand.

As an Insight Analyst, you will play a pivotal role in our analytics capabilities for our new Digital Insights function. You will join our expanding, innovative and dynamic Digital team operating in our 14+ markets!

The successful candidate will guide our Digital Marketing and CRM teams using data analytics, to give key insights into customer pain-points and identify key areas for greater opportunity. The Insights Analyst will gather data from a variety of sources, conduct deep dive investigations, translate data into meaningful reports and identify actionable insights which will then be presented to key stakeholders, external agencies, and will ultimately drive valuable business decisions.

Reporting to the Customer Insight Manager, this role would be ideal for someone who has worked in a Digital retail environment, with experience working on research projects from concept through to delivery of findings.

Duties & Responsibilities:

You will be joining a fast paced, commercial environment, with the opportunity to work with key stakeholders within the Primark business.

The Insights Analyst will have the following responsibilities:

• Track and monitor customer feedback using a range of tools, to gain a greater insight into the website’s performance
• Create and maintain dashboards/reports using Tableau or similar
• Analyse a wide range of data to help inform business strategies, ensuring findings are accurate and relevant for the specific function
• Be responsible for providing quantitative and qualitative research analysis and insight on projects such as key themes and trends emerging from the website – as such the successful candidate must be comfortable with owning their own analytics projects and work from concept through to delivery, presenting findings to key stakeholders
• Be responsible for linking multiple customer feedback points to ensure one source of truth
• Liaise and collaborate with our business analytics team to ensure both in-store and on-line experiences are interlinked
• Understand, analyse and explain the link between in-store customer footfall and the website, taking into account the effectiveness of Company communications
• Conduct competitor analysis to update the team on how Primark compares to it’s competitors in each market.
• Ensure the team are kept updated on market trends and opportunities.

Skills & Experience:

• 3+ years experience in a similar research role, preferably in retail.
• A focus on quantitative research but the ability to use qualitative methods when necessary too.
• Excellent communication skills, both written and oral, with strong presentation skills.
• Ability to build credible relationships with a range of internal stakeholders.
• A great communicator, who can contribute effectively as part of a team.
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise workflow.
• Self-motivated, problem solver and results oriented
• Good experience with quantitative and qualitative research methods – understanding when to use each one effectively
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data