Essential Skills and Experience :

• Retail, marketing, supply chain or SME landscape

• Able to operate on own initiative

• Constructing data models to evaluate marketing success e.g. ROI

• Working with market, category or consumer data (e.g. TGI, GfK)

• Able to communicate complex ideas with clarity and credibility and to build positive relationships with colleagues and clients.

• Advanced Excel data handling and model building.

Desirable Skills and Experience:

• Field, shopper and experiential marketing disciplines & tactics

• Understanding B2C and/or B2B sales acquisition process

• Understanding consumer purchasing behaviour

• Designing or identifying key success criteria for sales & marketing campaigns

• Statistical theory e.g. sampling, hypothesis testing, regression

• Geo-spatial analytics and mapping software

• Knowledge of how retailers, brands & SMEs generate profitable sales

• PowerPoint to present compelling insight