Description

Join us in cultivating a collaborative workplace driven by unique perspectives. We’re proud PwC advances a culture that helps everyone to thrive. It's one of the reasons we're recognized as a "Top Company" to work for in Canada. As you ignite a meaningful career and build a network that’ll last for life, you'll work with people from diverse backgrounds and industries to help solve important problems, empowered by technology to turn today's ideas into tomorrow's solutions. We cultivate an environment in which our differences are embraced and our people feel comfortable bringing their whole selves to work. An empowering and diverse environment starts with you. Are you ready to get started?

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you’ll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

Important point(s) to consider

• COVID-19 Vaccination Policy: Putting the safety of our people and clients first as we look to a hybrid future: The health, well-being and safety of our colleagues, clients, and communities is our number one priority. Vaccinations have proven to reduce the risk of COVID-19. Effective Friday, October 1, 2021, PwC Canada requires all partners, staff, contractors and visitors to be fully-vaccinated when entering a PwC location, subject to applicable legal exemptions. At PwC, the future ways of work will be a hybrid of in-person and virtual, allowing choice and flexibility to explore new ways of working and collaborating. Read this press release for further details.

What you'll create and do

As a Manager you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

• Develops in-depth knowledge of assigned portfolio in Financial services

• Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan

• Manages key stakeholder relationships and expectations

• Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC’s position in the market

• Identifies and builds connected client journeys including defining target clients, buyers and audience segmentation 

• Oversees editorial calendar for assigned portfolio to ensure on-time delivery of quality deliverables

• Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)

• Reviews past campaign performance & recommend improvements

• Manages marketing budgets and makes educated decisions on reasonable spends and expectations with vendors

• Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend.

• Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey 

What you'll bring to this role

• An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work

• A demonstrated commitment to valuing differences, developing and coaching diverse teams, and ensuring diverse perspectives are heard

• Considerable relevant professional experience in digital marketing, thought leadership, brand activation, media, digital marketing, communications, PR and B2B marketing

• Working experience with managing a marketing budget and developing strategic marketing plans 

• Proven background in quantitative and analytical skills

• Strong project management and coaching skills 

• Proven experience collaborating with multiple stakeholders at various levels to achieve outcomes

• Proven effectiveness working with virtual teams across different geographic areas

• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously

• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen

• Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team

• Demonstrated progressive career growth and pattern of exceptional performance

• Excellent presentation and oral communication skills