But in the past, teachers could only help those around them. My client is creating a way for the whole world to become a classroom. Educators can share and create content that lives online and helps students grow. Students can learn from and connect with the teachers who resonate with them the most. The best teachers around the world are not always accessible. You may not know the world's best piano instructor or the best English teacher, but it doesn't need to be that way. The company is opening up access to the best teachers, so that everyone can grow together.
It's a pretty powerful vision, and we need to work with the best to achieve it. That's why you're here!
Where we are
We've put together a very talented team and launched our app just over two years ago. Since then we have got over 100k users on our platform, we were featured on the App Store and we brought the founder of Twitter onboard as an investor. It's been a great journey but we're just getting started.
How you fit in
You will be joining the leadership team at the company, and you will work directly with the founders to fulfil the vision of us. You will be setting the marketing strategy, making decisions with the founding team, and responsible for improving the company's reach.
What you'll do
Optimise growth:
Drive customer acquisition through digital channels - maintaining and constantly optimising for maximum impact
Generate data-driven hypotheses and execute experiments throughout the 'acquisition, activation, retention, revenue, referral' funnel - identifying insights and key opportunities for improvement
Use analytics tools to better understand our customers and exploit those insights in marketing campaigns
Build, execute and deliver promotional campaigns focused on demand generation and brand awareness
Work closely with our performance marketer and community manager to reach company objectives
Shape strategy:
Develop and execute go-to-market strategy with team
Identify new and innovative ways to both engage our users and reach new markets
Build the brand:
Work with the team to create a consistent, differentiated brand image and embed it across all user-facing content and products
Develop and manage journalist relationships across national, regional, trade and business press
Requirements
5+ years experience in marketing, with at least a year spent in a Product Marketing focused role
2+ years experience in fast-growing consumer tech company
Experience with running ad-campaigns online and optimising for conversions
Highly independent, comfortable taking something at idea stage and fleshing it out yourself
A keen eye for detail and a critical, analytical mind
Proficiency in English, you feel at home writing anything from stories to press releases and reports
Benefits
Equity! We want you to succeed as we do.
A learning budget - we'll pay for things like courses and books so you can keep learning, it's the company thing to do
You can work from home most days
A competitive salary
Unlimited holidays
Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.
Job ID: 100973
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