Role Responsibility

The role of the Head of Audience Research for Brand & Marketing Insight involves leadership and management of team, including skills development, objective setting and performance management. Building close relationships with partners across Marketing & Audiences to support strategic decision making by providing high quality advice and audience insight. Designing the research roadmap and managing a research budget and tools to ensure the team focuses on the right projects to deliver key strategic insights is also a key part of the role.

The work of the team can be divided into two pillars: Brand Insight and Marketing evaluation. Day to day the team manage our trackers and assesses the performance of the various brands, products and campaigns, to provide actionable learnings & recommendations to help drive more informed decision making across Brand & Marketing.

The team also conduct strategic projects to help inform strategic brand decisions & to support building a culture of effectiveness in our Marketing decision making. They are right the heart of several interesting, challenging and fundamental business questions such as how to position the BBC brand to appeal to harder to reach audiences and to unpick what drives value for audiences.

The team work closely with our Marketing Sciences team to provide recommendations from advanced analytics including Econometrics, alongside newly revised tracking data and first party data, to help the business with key business questions including: how to design an audience led Marketing plan for the BBC, what role marketing plays in changing audience perceptions and behaviours, and what we can learn from best in class advertising – be it from the BBC or elsewhere.

The Ideal Candidate

A confident self-starter attitude is essential. We are looking for an insight leader who can motivate and empower a research team to deliver quality, robust, actionable insights and communicate these in a clear and inspiring way. You will have extensive experience of leading a research team, expertise in Brand & Marketing research and knowledge of brand and campaign tracking. A sophisticated analytical approach and the ability to critically evaluate ideas and information, select relevant data, identify key trends, issues and solutions across all media platforms is essential. As is a high level of attention to detail as accuracy is vital within this post. You will be a story teller with the ability to take research beyond data to insights and action and show that you can work with, present to, and influence stakeholders at a senior level.

Naturally, you’ll have a proven record of achievement in audience, brand or consumer research, showing not only proficiency in research techniques including qualitative and quantitative research methodologies, but also an ability to creatively exploit research data.

Package Description

Band: E
Contract Type: Permanent
Location: London - Broadcast Centre (hybrid working available)

• Flexible / hybrid working - opportunities across the business
• Excellent career progression â€“ the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities â€“ our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.