DESCRIPTION

Job summary
About Us:
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We're always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Role:
As a Campaign Manager at Twitch, you will help bring campaigns to market that delight millions of viewers and creators on Twitch. Functionally speaking, you will oversee the strategy and tactical implementation of marketing campaigns, overseeing both the creation and execution of channel plans and creative assets. In this role, you will work with an incredibly diverse group of teams, including Content, Analytics, Programming, Paid Media, Social, CRM, PR and Sales. You will be an ideal fit if you live to organize, partner with others, and find efficiencies in the process. You will work closely with both leaders and individual contributors, and are comfortable using data and insights to anchor your approach.

Your success means being able to bring end-to-end strategy, develop creative solutions and activations with lean resources, and facilitate execution across many partners. This will also require understanding the needs of creators and viewers, campaign design, and an understanding of measurable brand and communications metric improvements.

You will have an expansive international remit encompassing all of EMEA and will integrate cohesively with global counterparts in the US, notably Campaign Managers in the Integrated Marketing team based in San Francisco. You will be based in London (remotely in the initial months) and will report into the Director of Integrated Marketing - EMEA.

You Will:
• Manage daily campaign tactical needs, across off-platform paid media and the Twitch house ad programme, from planning to wrap-up
• Be an expert around how to use our data to improve media activations in EMEA marketing campaigns
• Develop a test and learn agenda for media optimisation in collaboration with Twitch analytics teams
• Support with the development of use cases to identify required martech enablers for the further development of Twitch media capabilities
• Ensure media best practices are followed and inspire creativity in media planning, working with our media agency and partners
• Collaborate with Twitch analytics teams to perform deep analyses to measure the effectiveness of media activations in EMEA marketing campaigns and demonstrate value against wider marketing and goals
• Create marketing campaigns for large programs with multiple teams
• Use audience insights and data to create strategic go-to-market plans for marketing campaigns
• Oversee campaign calendars, workback timelines, and major milestones / delivery dates
• Project manage channel plans and creative asset development
• Collect, review, and route creative assets for approvals and delivery
• Write campaign marketing reports - work with Analytics to collect data and report important insights
• General upkeep of project management tools and documents

BASIC QUALIFICATIONS

You Have:
• Bachelor's degree or higher
• 5+ years of Marketing experience
• Great organisation; you don't let things "slip through the cracks"
• Adaptability to new situations
• Familiarity creating and execution marketing strategies across a diversity of paid and owned channels - organic social and CRM in particular
• Experience working with channel and creative teams
• Passion and vision for supporting the Twitch community
• A love for fast-paced, high-energy environments

PREFERRED QUALIFICATIONS

Perks:
• Private Medical Insurance
• Dental, Vision & Life Insurance
• Pension Plan
• Maternity & Parental Leave
• Paid Time Off & Holidays
• Commuter Benefits
• Amazon Employee Discount
• Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, etc.)
• Lunch Served Four Times a Week
• Free Snacks & Beverages