Purpose of role: To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function

Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand

Reports to: Fashion Communications Officer

Location: London

Key Responsibilities:

• Support the execution of the global brand PR Strategy, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark
• Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases
• Be highly proficient at pitching brand campaigns to online press, print and influencers
• Support the senior PR management team on international agency management and projects – with a focus on Northern Europe
• Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners
• Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners
• Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand
• Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage
• Work with and develop the PR skills of the PR Assistants and Administrators, ensuring the smooth running of sample and image management, the press office, showroom and store appointments
• With cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
• Work closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree manner

Knowledge, skills experience:

• Fashion PR experience in fashion / retailing
• Knowledge of MS Word, Excel, Outlook and Photoshop are essential
• Demonstrate strong interpersonal and communication skills
• Attention to detail and accuracy are essential
• Excellent communication skills both written and verbal
• Ability to use own initiative
• Be proactive and assertive reacting to key business requirements in a timely manner
• A fashion forward, commercially aware and social savvy individual with a creative eye
• Have a thorough knowledge of the fashion business, public relations, marketing and social media
• Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment
• A flexible approach to work and be capable of handling multiple priorities in a fast-paced environment
• Pro-active
• We want a vivacious confident individual who possesses a can-do attitude to join our close-knit team
• Creative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in place
• Analytical and strategic thinker
• Media and influencer relationships