You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through. 

You will have ownership of Xbox and gaming efforts across the PC Aisle, Mobile Operators, and Gaming Aisles, working with Consumer Channel and Partner Marketers at the local country level to land readiness and execution with our partners based on worldwide guidance and your regional priorities. You will drive the strategy, investment priorities, goals by account through engagement with the subsidiary Consumer Channel and Partner Marketing teams as well as WW Consumer Channel and Partner Marketing and Category Sales teams.

Working closely with partners and customers, what’s powerful about this role is the ability to help our partners and our people transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities. 

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

Responsibilities

Drive readiness, lead execution and earn fans by leveraging Consumer Channel & Partner Marketing strategies and tactics:

• (20%) Strategic Business Planning:
  • Work with subregion and country teams to create short, medium, and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product lifecycle, tailored to account, partner and, consumer needs
  • Integrate activities across PR, Global Ads and Global Media Teams to maximize investments and reach (Marketing Council)
  • Agency management, briefings and verification of delivered media plans, acceptance of activities
  • Ensure effective and efficient process and tools are in place to localize/trans-create content and scale across channels as appropriate
  • Plan retailer account EPIC OPEX and MDF investment allocation
  • Define and right-size asset/content support for through-partner marketing based on BG and WW CCSM priorities
  • Align with Modern Life teams to build Gaming EPIC solutions outside of Gaming Aisle
  • Coordinate Asset/content production for product launch and sustain marketing  across Hardware, Games and Services
  • Coordinate with Partner Marketing Managers and Content Production Managers to provide real-time feedback to Corp and BG on campaign implementation and effectiveness

• (30%) Partner Experiences:

• Work with stakeholders and subject matter experts to activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
• Build brand advocates among retail sellers by promoting training, evangelism and community engagement platforms
• Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
• Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
• Deliver compelling demo experiences through our Retail Demo Experience platforms
• Differentiate Xbox from the competition buy building connected product stories that are locally relevant
• Localize global campaigns & creative to regional nuances and partner requirements
• eCommerce: Facilitate adoption of eCommerce solutions and strategies to modernize Partner eCommerce capabilities
• Amplify brand campaigns through Partner Social and digital and leverage CRM activities to support onboarding and retention efforts. Review and approve thru partner media plans
• Presence: Production of POS and Visual Merchandise materials and coordination of implementation and ongoing maintenance/updates
• Influence: Leverage Training and Evangelism resources and curriculum (Influence) to ensure RSP consumption and support
• Manage Disti marketing support and low-touch executional guidance

• (20%) Partner Centricity & Relationship-building:

• Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
• Develop partner capability assessments to identify key partner opportunities and relationship strategy
• Work with Retailers and Mobile Operators to map out an annual Marketing Plan across all Gaming products
• Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
• Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

• (20%) Execution Excellence:

• Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
• Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
• Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
• Proficient across Microsoft programs, platforms and tools

• (10%) Analytics and Insights:

• Analyze performance results against execution activities to identify causals, opportunities and action plans
• Incorporate key insights from accounts to drive informed marketing action plans
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualifications

Experiences Required: Education, Key Experiences, Skills and Knowledge:

• Relative Tertiary Qualification or work experience
• 5+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
• Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch exerience
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking