Company Description

Turnitin is a global company dedicated to ensuring the integrity of education and meaningfully improving learning outcomes. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Our products are used by educators to guide their students towards higher standards of integrity and by students, researchers and professionals to do their best, original work.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Over 15,000 academic institutions, publishers, and corporations use our services: Feedback Studio, Gradescope, iThenticate, Turnitin Originality, Turnitin Similarity and ExamSoft

Job Description

As part of an enthusiastic team of Asia Pacific marketing communications specialists, you will contribute to the successful delivery of marketing programs and activities and create value by developing, deploying and managing effective and creative digital campaigns to build meaningful new business opportunities and customer relationships in the Asia Pacific region.

Working collaboratively with cross-functional teams with an Account-Based Marketing (ABM) approach, you will support the Asia Pacific Sales organisation (Pre, New and Post) in exceeding budgeted revenue targets while providing a first-class service that meets and exceeds the expectations of colleagues and customers.

Under the guidance of the Digital Campaigns Specialist, APAC:

Work with Marketing and Sales colleagues to plan, develop and execute complex digital and email campaigns based on customer journeys including persona/prospect outreach and engagement, onboarding, retention and reactivation programs for territories in the APAC region.

Support APAC digital marketing activity to deliver quality new leads, with a focus on target and known accounts, based on the persona set.

Assist regional and territory-focused marketers to plan and drive regional and territory-focused online campaigns including email, social selling, display advertising, paid search and paid social.

Collaborate with internal teams to create regional website content, landing pages, forms, online surveys, etc. and optimise the user experience.

Collaborate with regional and territory-focused marketers to manage and maintain updates to the regional and language website content.

Support the development and scheduling of social media campaigns (LinkedIn, Twitter, etc.)

Upload video and audio files, episode content, development and execution of regular episode launch campaigns, and maintain the ‘Integrity Matters by Turnitin’ YouTube and Soundcloud channels.

Assist in the development, execution, and optimisation of PPC campaigns through keyword research, ad copy testing, landing page and bidding optimisations, automation, budget management and competitor analysis.

Support the regional strategy and structure to track and optimise digital and email marketing campaigns in APAC, closely working with Marketing and Sales colleagues, and Partners where appropriate.

Track, measure and report performance of all digital marketing campaigns, and assess against marketing and business goals (ROI and team/individual OKRs)

Execute and action routine website audits (for the APAC region) to ensure that the websites conform to web quality standards, based on SEO best practice.

Ensure regional online brand uniformity, content production and delivery across all digital platforms including (but not limited to) Website, Social Media, Partner and third party listings and content.

Assist in the development and implementation of marketing technology training for all marketers in APAC to ensure clarity in how, when and what martech is used in the region, with marketers following regional guidelines.

Help teams research and recommend new ideas for compelling “storytelling” content to push through digital mediums at a regional level.

Work with Corporate Marketing and Regional team to ensure high quality differentiated content production and delivery that supports campaigns and events.

Qualifications

Essential

1-2 yrs hands-on digital campaign building experience and tertiary qualifications in Marketing, Design or related field.

Interest in and basic knowledge of HTML and CSS for web formatting

Experience creating, editing and developing content for digital and social platforms

Demonstrated ability to work effectively as part of a team and autonomously

Technical ability to plan and execute marketing content distribution that aligns with the brand and generates engagement

Excellent time management and organization skills

First-hand experience with CRM systems (ideally Salesforce.com), marketing automation systems (ideally Pardot), and CMS (ideally Statamic)

Desirable

Experience and knowledge of the education technology sector

Solid knowledge of website analytics tools (e.g. Google Analytics)

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Strong knowledge of SEO and Pay Per Click (PPC) strategies.

Experience with Adobe Design suite

Strong working knowledge of HTML for email

Basic knowledge of video editing

Additional Information

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status.