Job Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

 The Digital Marketing Manager is responsible for managing and developing the representation of Air Canada Cargo on its website and through digital marketing channels. Specifically, this position will design, orchestrate and segment all Cargo email communications to customers through digital Campaign software, as well as manage the content for the www.aircanadacargo.com website online booking channel. As part of the Air Canada Cargo Marketing team, the Digital Marketing Manager contributes to the evolution of the cargo brand, overall marketing vision, and collaborates with internal stakeholders in Corporate Marketing, cargo sales, commercial and operational teams to assist with the development of communications and campaigns for customer engagement and internal initiatives. The ideal candidate excels in a collaborative environment, is comfortable with technical, operational and creative subject matter and communication and is a self-starter. Outstanding written and oral communication skills in English and French are a must. 

Responsibilities: 

 EMAIL MARKETING 

Plan and produce Air Canada Cargo email marketing campaigns including mass and targeted messages, content creation (composing in English and managing translation), programming, deployment, and segmentation.

Work in close collaboration with the Corporate Marketing and the branch marketing team on email strategy and schedule appropriate communications based on the overall marketing/communications schedule and strategy.

Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.

Manage the email database to ensure deliverability and provide updated information to internal stakeholders; manage the development of additional distribution lists and preference center.

Manage the un-subscription process for the US Sales Team in compliance with US CAN-SPAM regulations 

In partnership with the our Legal Team and corporate marketing teams, stay up to date on commercial data protection laws globally to ensure compliance for Air Canada Cargo. 

Understand and stay current on marketing communications related technology and trends to determine their potential impact on our industry and Air Canada Cargo; apply learnings within Cargo. 

WEBSITE 

Collaboratively develop and manage the content and structure of the Air Canada Cargo website. 

Develop and strategize new content for the website with subject matter experts (SMEs). 

Monitor website content to keep the site current and improve the navigation and the discovery of important content. 

Analyze web metrics to understand who and how the content is being consumed and ensure that information is shared with relevant parties. 

Manage the translation of content for the website.

Improve discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices. 

Improve navigation through UI/UX initiatives and best practices for optimal customer experience.

Partner with internal departments for cross-functional development and collaboration between the platforms. 

GENERAL 

Manage and contribute to Air Canada Cargo’s digital strategy initiatives and partner with internal and external stakeholders.  

Provide guidance and assistance, as needed, with internal communication projects 

Ensure brand identity and requirements are followed in all marketing communications channels

Assist in the creation and production of presentation materials 

Participate in additional projects within the Marketing/Communications department

Qualifications

University degree in Communications, Marketing or equivalent 

3 - 5 years of relevant experience 

Bilingual – Proficient in grammar, spelling and punctuation in English and French 

Excellent writing and editing skills and ability to develop creative content

Intermediate graphic design skills

Excellent interpersonal communication and presentation skills 

Strong time management skills with the ability to handle multiple, simultaneous priorities 

Strong understanding of analytics and data manipulation 

High levels of ingenuity, creativity and initiative 

Working knowledge of Adobe Creative Cloud products (InDesign, Photoshop, Dreamweaver, etc.) 

Experience with Adobe Campaign and other aspects of Experience Cloud an asset.

Familiarity of HTML, JSON and related languages an asset

Understanding of SalesForce a plus but not required 

Conditions of Employment:

Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Mandatory Covid-19 Vaccination Required

Linguistic Requirements

Bilingual (English and French)

Diversity and Inclusion 

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

 As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

 Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.