Digital Content Executive

Digital Content Executive

Job Overview

Location
Auckland, Auckland
Job Type
Full Time Job
Job ID
99102
Date Posted
1 year ago
Recruiter
William Elizabeth
Job Views
142

Job Description

The person we're looking for is a whizz at testing and optimising content based on data insights, is confident in writing to SEO best practice and loves data-driven digital marketing. You can often be found researching the latest in CRM and ecommerce.

 On any given day you could be:

  • Planning and executing website content strategies that yield strong ROI, meeting or exceeding sales targets.
  • Optimising product page content with keywords and SEO.
  • A/B testing different web content options.
  • Managing the scheduling, testing and deployment of customer email campaigns.
  • Setting up and managing automated workflows in HubSpot.
  • Create copy and content for emails and workflows to engage customers and inspire action.
  • Tracking the weekly performance of email KPI’s against weekly and monthly targets.
  • Creating tactical lifecycle email campaigns and targeted on-boarding, reactivation and retention campaigns. 

We're looking for someone who has:

  • A strong personal passion for health and nutrition (knowledge or a qualification in this areas is a bonus)
  • A minimum of 3 years professional experience in digital marketing and digital content creation.
  • Experience working with CRMs, email automation and customer database management, ideally Hubspot
  • Familiarity with ecommerce platforms and SEO experience.
  • Experienced with various analytics tools and using insights for effective decision making.
  • A natural curiosity for what is happening in the CRM and ecommerce space.
  • Catchy, confident copywriting skills

Job ID: 99102

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