Data Strategy Lead

Data Strategy Lead

Job Overview

Location
Isleworth, England
Job Type
Full Time Job
Job ID
51075
Date Posted
10 months ago
Recruiter
Michael Dowl
Job Views
54

Job Description

Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

At Sky Connect we are looking for a Senior Data Lead that will help shape and devise the B2B Customer Data strategy. Owning and mapping both our B2B prospect and existing customer database for marketing purposes. Working closely with Marketing, Technology, and Compliance teams to ensure our data is clean, robust and compliant. You’ll step change usage of 1st and 3rd party data, partnering with data suppliers to grow our prospect pool to the largest repository available, ensuring the widest prospect reach, at the greatest quality to optimse business performance. You will help us define opportunities, target segments, and deliver insight to help drive the right commercial plan.

You’ll build and guide a team to manage large data sets, gleaning relevant insights and delivering transformational improvements. You will work cross functionally on a number of large projects eg attribution and transitioning web analytics platforms.

What You’ll Do:

Utilise your technical expertise and compliance knowledge to oversee the collection, management, storage, and usage of marketing data

You’ll be an expert in managing a Marketing Customer Database, ensuring data is segmented and cleansed for multiple marketing channels (Email, DM, Digital, OBTM) and delivering a step change how we manage our prospect and customer data.

Deliver optimised datasets to drive prospect acquisition and customer retention & upsell campaigns. Ensuring adequacy, accuracy and legitimacy of data.

Build out our 1st & 3rd party data base, to step change performance through garnering the widest possible prospect reach.

Manage data partner relationships

Be accountable for GDPR compliance. Ensuing adhere to guidance including data capture, resting, contact periods etc. Developing and owning policies to be rolled out internally as required.

Devise the approach to data segmentation, develop cohorts and present the data to support campaigns, trials and tests.

Combine multiple sources to assure a singular view. Join our customer data, prospect data and analytics together and review where our data is housed

Drive improvements across our Martech / Analytics ecosystem to ensure seamless performance

Spearhead data optimisation projects that drive tangible business insights on customer segments, behaviours, channels. Identifying persona’s, behaviors, and growth opportunities.

You’ll collaborate closely with our wider Sky tech and compliance teams to understand wider business objectives, prioritise activity and deliver timely solutions.

Own data data architecture projects and build out future data roadmap.

What you’ll bring:

Enthusiasm for solving business problems with data and cutting-edge technology

Minimum of 10 years’ experience in analytics, personalisation or similar discipline

Ability to fluently discuss data models, data flows, data attribution and technology

Strong data and analytics technical skills and the ability to bring data to life

Confidence in developing and owning our data strategy

Experience in using data and analytics to facilitate and drive demonstrable business change

Comfort in using and interacting with large data files and databases, across a range of technologies

Advanced SQL skills enabling large scale data transformation and analysis

Experience in cloud based platforms, preferably Google Cloud Platform (GA & G360 advantageous)

Experience of using Tableau (or similar, Datorama), Google Data Studio, GA

Excellent attention to detail; being able to spot anomalies in own and others’ work

Ability to build, cooperate and nurture multiple collaborative relationships

Ability to interact with senior stakeholders to gather requirements and deliver to complex briefs

The Rewards

There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

Sky Q, for the TV you love all in one place

A generous pension package

Private healthcare

Discounted mobile and broadband

Access a wide range of exclusive Sky VIP rewards and experience

Where You’ll Work

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

OR

Leeds/ Livingston

Our lively campus is a free shuttle bus away from Livingston South train station and the town centre. Plus there’s onsite parking available for cars, motorbikes and bicycles. You’ll be well fed at our subsidised canteen, and you can keep in shape at our onsite gym. Or play a game of pool or table tennis.

Inclusion:

Recognised as an ‘Inclusive Top 50 Employer’ and a ‘Times Top 50 Employer for Women’, we’re working hard to ensure we’re a truly inclusive place to work. This means we don’t just look at your CV. We’re more focused on who you are and the potential you’ll bring to Sky. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

And we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

Job ID: 51075

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