Do you have D2C CRM campaign experience? Are you looking for a role where you can execute world-class campaigns across retail? Would you like to be in a role where you can analyse and interpret data within CRM?

The D2C planner is responsible for planning, creating, and executing world-class D2C campaigns across a range of retail categories, focusing on price and content led advertising, with the aim of driving customer retention and acquisition.

The ins and outs:

• Planning, creating, and executing weekly D2C communications to drive customer retention and acquisition for the business
• Working alongside third party agencies and numerous internal stakeholders on a daily basis to achieve optimised comms, which deliver for the business
• Ensuring clear customer comms journeys from click through to transaction
• Proactively manage the continual optimisation of Open Rates, Click Through Rates and Unsubscribe Rates
• Ensuring campaign brand guidelines are met by working with the creative teams or project owners
• Working with the CX team to define and enhance customer comms journeys
• Implement testing plans to improve the results and relevancy of campaigns
• Analyse & interpret campaign data, including testing data to understand opportunities for improvement
• Working with the data team to ensure target audiences and volumes are correct and will achieve planned forecast
• Develop enhanced personalisation and dynamic content to optimise emails and push notification campaigns

What you will need:

• CRM experience in a B2C environment
• Retail experience desired, but not essential
• Understanding and competency of using ESPs and push platforms
• The ability to demonstrate a customer centric mind-set
• Strong attention to detail and the ability to flex plans and reprioritise
• A track record of working with and influencing wider business stakeholders at all levels
• Experience of working and managing third party agency partners

If flexible working is important to you, then look no further! At ASDA we are proud of our culture and our commitment to flexible working. This role is based at ASDA House, Leeds with the opportunity to work from home 2-3 days a week 

You will also get an excellent benefits package including;- 

• Discretionary company bonus 
• Company pension up to 7% matched 
• 10% colleague discount, free parking and many additional rewards. 

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.