CRO Lead, EMEA, HSBC

CRO Lead, EMEA, HSBC

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
270
Date Posted
1 year ago
Recruiter
Sofia Madison
Job Views
154

Job Description

Role Title: CRO Lead, EMEA

Business: Retail Banking Wealth Management

New or Existing Role: Replacement

Grade: GCB4

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking an ambitious individual to join our team as CRO Lead, EMEA, working together with colleagues to define, manage and achieve divisional business targets. 

Role Purpose

This role will report to the Regional Head of Acquisition and CRO and support with CRO operations within the DMES Regional Squads. 

  • Driving hypothesis generation and channel optimization for DMES squads, through AB testing and performance measurement across all digital platforms and channels (Email, SMS, Personalization, Content). 
  • Lead a team of CRO specialists.
  • Define and govern an optimization framework from hypothesis generation to testing output measurement, in line with the global KPI framework for messaging, content, paid media and SEO. 

In this role, you will:

  • Be responsible for all CRO outputs across all DMES squads in EMEA.
  • Work with local DMES markets and Regional DMES Squad leads to set up and deliver AB testing capability across multiple platforms. 
  • Identify opportunities to drive digital revenue growth and increase customer engagement.
  • Lead business and tracking requirements to ensure that all our campaigns and hypothesis are measured correctly
  • Identify areas for improvement and facilitate root cause identification at a global level
  • Play a leadership role to support DMES in operating effectively as one team Regionally regardless of location across UK, UAE, CIIOM, FR
 

Qualifications

 

To be successful in the role, you should meet the following requirements:

  • Performance and CRO experience across multiple channels 
  • Experience in measuring optimization End to End 
  • An individual hugely passionate about the customer  
  • Results oriented with strong optimization, consultative and problem solving skills, with demonstrated intellectual 
  • Strong business and commercial acumen with strong ability to solve business problems 
  • High level of interpersonal skills, including the ability to liaise effectively with different stakeholder groups
  • Strong experience with Optimizely, Adobe Target and A4T
  • Experience of working in a large Digital organization and an understanding of the material differences of Digital Banking to other Banking divisions. 
  • Experience of working in a highly pressurized, cross functional department with a collaborative and flexible style
  • Obsession for customer experience, and the operational experience of delivery at pace
  • Bachelor’s degree in a technical discipline preferred

You’ll achieve more when you join HSBC.  

https://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of ethnicity, religion, age, physical or mental disability/long term health condition, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by local law in the jurisdictions in which we operate. Within the work place you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has in place processes in order to avoid nepotism, which means to avoid creating circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

https://www.hsbc.co.uk/1/2/popups/uk-privacy-statement#/overview

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