6 month Fixed Term Contract

In a nutshell

Through our CRM and loyalty team, we drive value from our customers at all stages of their relationship with us.  We focus on ‘Knowing our customers better than anyone else’ in order to drive business growth including sales, profit and share and also drive long term loyalty.   We regularly contact our base with communications targeted by content, channel, offer, and discount. 

You will be responsible for growing Sainsbury’s share of wallet and customer satisfaction through the design and delivery of customer centric targeted marketing campaigns – with a focus on our Digital Propositions across Sainsbury’s.

What you need to do

• Understand the strategy and drive the scoping and delivery of the programmes.
• Scope, test and implement new campaign ideas and mechanics to further improve and refine the programmes.
• Work with all relevant agencies and internal teams to brief, build and execute plans across all channels ensuring all activity is delivered to agreed process, on time, on budget and meets quality standards.
• Work closely with the Analytics team to ensure accurate delivery of customer targeting, data selections and analysis.
• Ensure a customer-centric approach to all communications and align content with key events in the customer plan.
• Deliver these programmes across multiple channels (primarily email and coupon at till) and review how we can evolve our digital approach, working closely with the Digital Marketing team.  
• Present campaign plans and performance learnings to stakeholders in relevant forums, generating support and understanding around the business
• Brief and develop creative in accordance with Sainsbury’s brand guidelines and following the required internal approval processes.
• Support the CRM manager with financial management, working in line with our periodic reporting process.
• Work with the CRM manager and execs to ensure good air traffic control and clash management of our activity so we deliver activity which is customer centric.
• Support the CRM manager on any work in relation to the development of our strategy and adhoc projects as required.

What you need to know

• Knowledge of CRM programme design and implementation
• Experience of end-to-end delivery of direct marketing campaigns from brief to deployment
• Strong creative and communication skills - understanding proposition development, content strategy, creative development, channel integration and use of brand guidelines
• Confident with data and an understanding of campaign analytics, allowing confident management and challenge of analytics and financials
• Good agency management skills managing timelines, processes, reviewing fees and performance
• Strong project management skills and ability to manage several campaigns simultaneously
• Good influencing and relationship building skills
• Able to communicate results and learnings in a way that is easy for all stakeholders understand

How will I succeed and know that I’ve succeeded?

• Deliver the agreed customer and commercial metrics
• Accurate forecasting with costs coming in on budget
• Deliver against campaign KPIs: sales, ROI, open rates, redemption rates and points issuance
• Demonstrate flawless budget management, taking accountability for spending cost wisely and issuing Nectar points
• Campaigns delivered on time and on budget, with flawless QA
• Strong relationship with all stakeholders with particular focus on achieving excellent ways of working with the analytics team.

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.