You will be responsible for putting CRM at the heart of our marketing strategy. You will have access to an enviable amount of customer data to drive acquisition, increase conversion, facilitate cross/upsell, improve retention, and stimulate loyalty whilst driving revenue uplift and product penetration.

You would contribute to optimising the most value from our Eloqua Automation system by designing and managing strategic CRM programmes

The day to day:

• Creating and managing strategic CRM programmes which focus on acquisition, revenue uplift, product penetration and customer retention
• Responsibility for the customer data planning and management of regular cross-sell, up-sell, and customer engagement campaigns.
• Lead and define customer in-life customer communication strategy
• Improve understanding of the customer base through insight, segmentation, and actionable data analysis.
• Maximise the benefit of the Eloqua Marketing automation tool through best practice and extended use to build effective automation programmes with demonstrable value
• In conjunction with our Data Science team, develop models to ensure value is maximised wherever possible through the use of propensity modelling and optimisation techniques
• Project managing all campaigns from beginning to end, ensuring they meet the target objectives.
• Work closely with the sales team to ensure relevant capacity available to deliver optimal results from and marketing activity
• Working closely with the rest of the Marketing Team on campaigns, overseeing the development and maintenance of the campaign roadmap
• Reporting campaign results to senior management and explaining variances.

Experience required:

• Experience of working online to support acquisition programmes through effective re-targeting
• Reporting on campaign return on investment and making recommendations on additional activities to compliment any marketing activity
• Eloqua Automation understanding
• Creating and managing strategic CRM programmes
• Customer data planning and management of regular cross-sell, up-sell and customer engagement campaign
• Lead and define the customer communication strategy
• Be a motivated self-starter
• Be-able to work in a complex environment
• SQL Strongly Advantageous

What’s in it for you?

You will join a pacey, dynamic and innovative environment where collaboration is the norm and development opportunities are everywhere. We want to help you to do your best work and have your biggest impact. Your development will always be led by you, supported by your line manager and backed by the business.

As well as providing a great range of core benefits such as annual bonus, a company pension scheme and private medical insurance, we also:

• Support you to achieve your career goals
• Free Broadband, TV and phone
• Offer income protection and life assurance
• Flexible working hours and generous homeworking

As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.