Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

About this role

As a content designer for BT Global you’ll be expected to be the objective voice of our customers and always put their needs first when it comes to designing brilliant content. You’ll be responsible for helping users step through our journeys and find the information they need in the simplest, smartest way possible.

Working in agile teams, you’ll influence and own the user journey for a product, service or proposition. You’ll be creating, updating, and reviewing content around the user journey and will be adept at using evidence, data, and research to inform decisions and change things for the better.

As an active member of the content design community, you’ll stand up for best practice and for our users. You’ll be enthusiastic about promoting a user-centered way of working within the team and beyond. Your capacity for feedback – both giving and receiving – will be infinite.

Whatever team you join, you’ll create content for simple, data-driven and personal user journeys. The content you design will not only deliver an exceptional, accessible experience for our users, it’ll also drive revenue growth for BT. You’ll be working in the sweet spot between meeting both user needs and commercial needs and you’ll be confident in challenging when the balance isn’t right.

You'll have the following responsibilities

Ensuring and advocating a user-centered approach to all the content you create.

Map customer journeys to identify pain points and user needs.

Create and curate brilliant content that customers will love.

Work closely with stakeholders and team members to ensure our content is evidence based, user-centered and continually optimised.

Take part in user research and be able to work with multidisciplinary, agile teams to contribute to an overall user experience.

Use discovery methods to take facts from subject matter experts and present them in a brilliant, personal and simple way.

Take responsibility for legal, regulatory governance and compliance of your content

Be a design team representative and a main point of contact for product owners and product team members on developing a user centered approach

Subedit and proofread content

Build and publish content in our CMS platforms (AEM and/or Salesforce Experience Cloud)

Support the continuous improvement of the user experience and the product

Share your knowledge across relevant squads to ensure our experiences for the customer are consistent across our platforms 

Help to continually develop a strong team culture across the design team and the wider Digital team

You'll have the following skills & experience

A spectrum of technical expertise across the following skills (with a specialism in some areas): 

Content Creation & Curation - interviewing experts, commissioning, sourcing, editing across formats including copywriting, visual assets and video content 

Content Marketing, Hierarchy & Journey Planning - Supporting marketing messaging, planning multi-touchpoint seamless journeys with needs & data at their heart 

Personalisation & Engagement Optimisation - Driving dynamic personalisation so that content is continually tailored to each individual customer in an efficient & iteratively improving manner.  

Content Editing & Publishing - timely production, content life cycle planning including maintenance, governance, reduction and removal. 

User Research & Testing - discovering content issues and needs regular qualitative learning  

Data Analysis, MVT & A/B Testing - analysing behaviours and appetites using regular quantitative learning  

CMS management & Optimisation - Play an active role in improvements to the components in use on the channels and the CMS. 

Desirable bonus skills

Video pre-production (storyboarding, judging scripts, planning shooting sessions, assessing necessary equipment and time needed)

Video production (filming, lighting, sound, directing on location)

Video post-production (editing, versioning, motion graphics, motion infographics, colour correction, branding, publishing ideas) 

Communications Strategy and Multimedia Production

Multimedia storytelling for internal and external communication

Benefits

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

- Competitive salary 

- World-class training and development opportunities

- 25 days’ annual leave (not including bank holidays)

- Discounted broadband, mobile and TV packages

- Share option and pension scheme programmes

- Flexible benefits to fit around you

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!