Role Responsibility

Utilising all available audience data, the Campaign Planner will execute the detailed planning of integrated marketing campaigns across all BBC inventory and services. You will be responsible for creating audience focused campaign plans by applying the principles of media planning, marketing and advertising strategy.

The Campaign Planner will coordinate, track and evaluate all promotional campaigns across the BBC's TV, Radio, digital media and external media inventory and also identifying strategic cross promotional opportunities.

You will also demonstrate an awareness and understanding of audience behaviours and convert campaign strategy into clear campaign plans for the Operations team. The Campaign Planner will allocate airtime and brief marketing teams and off air buying agencies to ensure effective integration of these plans.

The Ideal Candidate

The Campaign Planner will require an in depth understanding of media planning and buying social media in addition to significant TV/Radio/Digital broadcast experience. Ideally, you will have experience of working within a broadcasting company, advertising, media or integrated marketing agency.

You will also have demonstrable experience of defining, coordinating and communicating promotional strategy; a knowledge of audience trends and ability to analyse data, while interpreting and applying media research. The Campaign Planner will have a thorough understanding of the commercial broadcast marketplace and an understanding and application of media research and marketing within a broadcast environment.

Package Description

Band: C 
Contract type: Permanent 
Location: Salford 

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression â€“ the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities â€“ our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely.