Business Intelligence Analyst

Business Intelligence Analyst

Job Overview

Location
Manchester, England
Job Type
Full Time Job
Job ID
58174
Date Posted
2 years ago
Recruiter
Joel Gastr
Job Views
336

Job Description

What you will do

 

The Marketing Business Intelligence Analyst will work with the Marketing team to provide business intelligence and analytics; supporting the decision making of both marketing and the strategic business units, as well as providing disciplines to process, supporting with KPI measuring and reporting. This role will underpin the marketing team and drive market information into the team, represent the UK within the Global Business Intelligence team, whilst also cascading marketing outputs to the wider business.

 How you will do it

 Gather intelligence and analytics for the business units to support projects and campaigns as well as to drive new marketing directions – for example, competitor reviews and benchmarking reports.

Assist in content creation, campaigns and social activities, by providing market incites and information that will allow JCI to continually demonstrate they are a market leader and a thought leader

To provide monthly or weekly measurement and reporting for all marketing campaigns and activities using salesforce, google analytics, social studio etc – to ensure all activities are trackable and ROI (return on investment) is visible to the businesses

To manage Wave reporting for the marketing team (project management tool) and take responsibility for project managing the team through major initiatives or campaigns – updating with metrics, market info and actuals.

Analyse salesforce database for opportunities for marketing; provided insights to support proactive planning of campaigns and strategy

Gathering and analysing market trend data to provide market insights to team and enable planning

 What we look for

 Essential

 Strong analytical skills

 Proficient in research skills and acquiring market data

 Comfortable around data and reporting

 Good communicator – can provide complex data in a concise data, easy-to-read way

 Confident presenting information to others

 RM experience

Google Analytics and Ad Words experience essential

Salesforce experience

Preferred

Experience in Meltwater, Reptrak and Salesforce would be advantageous but not essential

 If you are successful we can offer you a company culture that promotes work life balance, a commitment to continued learning and development, access to mental health support, a fantastic benefits package which includes a competitive salary, pension, life assurance, employee assistance program, employee referral scheme, discount on Johnson Controls security products including ADT Smart Home plus voluntary schemes for childcare vouchers, cycle to work, eye care vouchers and holiday purchase.

 

Job ID: 58174

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