Aviva are currently recruiting for a Business-to-Business Content Consultant to join their Customer and Marketing team.

The role will support the B2B Content Manager in the strategy, planning and creation of content engagement campaigns. You will write and brief create killer content that will show up in search, social, MyAviva and the media as well as work with the in-house Studio to brief in page builds and approvals for all content created.

Within this position you will sit in the Digital team, under Public Sites and Content, where the team serves as the guardian of the brand tone of voice and editorial/content excellence. You will be using analytics, insight and testing to optimise the content, discoverability, design and journey of Business perspectives and editorial marketing content throughout the site and digital channels.

Duties & Responsibilities

• Copywriting – you’ll support the strategy set by the Content Manager by writing articles, scripts, social posts, sourcing images and more to get people onto the page and move them through the decision journey

• Content planning - working with marketing, SEO, social and media relations, you’ll help plan content engagement campaigns that keep our customers interested and attract new customers to us

• Gather insights like voice of customer, search analytics, social listening, trends, competitors and customer analysis to make recommendations for new content where It takes Aviva and find opportunities to talk about something no one else is

• Work with UX/UI designers, AEM Producers and Content Designers to make sure the right content appears in the right format and in the right place in the web journeys

• Make sure all content aligns with our sustainability and, diversity and inclusion objectives

Skills & experience

• An experienced digital copywriter who has delivered everything from long-form articles to social posts

• Some journalistic know-how, knowing what makes a good story and following leads

• Experience in designing content on webpages and digital journey

• Strong Stakeholder management skills

• Ability to shift priorities easily and efficiently

• Sets clear objectives and develops plans to meet them 

• Generates and implements new initiatives 

What will you get for this role?

• Salary circa £30,000 depending on location, skills, experience and qualifications

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family (some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Guv Johal a call on 0750 008 7919 or send an email to Guv.Johal@Aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.