Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.
There are two things that we want to share with anyone considering joining us.
Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.
Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.
About this role
This is a pivotal and high-profile role delivering our marketing plans to our customer segments to deliver the MTP. You will be optimising our marketing budgets and resources to deliver the best possible return on BT’s investment. You will lead and inspire our marketing teams to produce the best work for our customer segments. You will have a critical voice on the Marketing Leadership Team representing their respective customer segment. You will represent the Marketing team to segment stakeholders, and you are the figurehead of your segment to the Marketing team.
You'll have the following responsibilities
• Deliver and shapie the segment business unit’s marketing strategy and plans to enable the achievement of the MTP, brand and NPS targets.
• Own and deliver strategic investment choices that underpin the segment business unit’s marketing strategy, interlocking plans on an annual, quarterly and monthly basis.
• Lead your marketing team and segment marketing squads: inspire and motivate the teams of marketers to deliver your plans brilliantly.
• Develop a strong working relationship with the segment P&L MD and Commercial & Props Director, operating as part of their leadership team, attending 1:1s with them as well as weekly LT meetings, trading meetings and other strategic & planning forums.
• Oversee and own the reporting of your marketing plan performance, communicating these results and key learnings and/or remedial plans to stakeholders.
You'll have the following skills & experience
• Showcased expertise or led on a project/specific piece of work outside of the core areas of your expertise
• Ownership of numbers behind a plan and reporting on performance
• Allocated and directed a budget for part of the business and lead a cost reduction effort
• Successfully managed a x-functional, virtual, or real team or part of the business
• Experience Communicating business strategy to multiple audiences
• Interlocked targets with a commercial function to set out a marcomms plan
• Regular interactions with Senior Commercial and Marketing stakeholders
Benefits
• 25 days annual leave (plus bank holidays)
• Potential for a 15% on target bonus
• Car allowance
• Pension scheme
• Family Healthcare
• Personal landline
• Shares Plan
• Flexible benefits
• Discounted BT products
Volunteering: Each employee can use up to 3 days of company time to volunteer which you can use as you choose, and more if you're carrying out public duties.
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.
About BT
We have around 1.2 million customers and serve over half the FTSE 350. Our customers range from big household names, government departments and public service organisations right through to small businesses and new start-ups. We cover both the communications and IT services markets. Overall we’re focused on four main product markets: Fixed Voice; Mobility; Fibre and connectivity; networked IT services provided over the biggest UK network in both fixed and mobile communications. We also provide network IT services to corporate and public sector organisations in the Republic of Ireland.
Our Wholesale business helps communications providers (CPs) and other organisations provide fixed or mobile phone services. Our ventures provide mass-market services like directory enquiries and payphones, and enterprise services including Fleet Solutions and BT Redcare. We also offer specialist enterprise services to our Internet of Things customers.
So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT
How to Apply
It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!
Job ID: 25871
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