The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they're needed, when they're needed. 

We're one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions.

Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what's most important to them. 

We're growing fast and invite you to join our amazing team. 

The opportunity

Reporting to the Director, Online Marketing, we are looking for an experienced SEO Analyst. You will drive awareness and demand generation programs for the online channels of our business. You will apply best practices and recommend strategies and tactics to content owners to elevate our customer-facing website rankings. In addition to [ Link removed ] , some of our domains include [ Link removed ] , [ Link removed ] , [ Link removed ] , [ Link removed ] , and [ Link removed ] . You will become a key member of Descartes' Online Marketing team, managing projects, assisting in the administration of social media accounts belonging to Descartes and its subsidiaries, and ensuring effective communication between internal and external stakeholders.

What's in it for you?

Influence and impact. This is a chance to channel your passion for technology as part of an influential team. You want to apply your creative problem solving to further propel us along an impressive growth trajectory through demand generation. This is a chance to work in a digital marketing agency environment within a growing, technology and logistics company with a global presence.

Immediate and ongoing professional advancement. At Descartes, we value each employee's contributions towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with and learn from marketing thought leaders and expand your skills in online marketing (managing websites, content, technical issues on websites, managing social, Google AdWords). As the business expands, you will have the opportunity to grow into a manager role with increased responsibilities for overall campaign planning, execution, follow-up and reporting or advance into another relative area of the business if your interest lies there.

What you will do:

Contribute to the strategy. You will play a critical role generating leads for our sales teams, through content that attracts the right people and results in conversions to qualified leads.  

Multi-channel marketing. You will collaborate across teams to develop and execute a broad spectrum of demand generation content. You will deploy content onto our online CMS. You will manage the performance of multiple websites, ensuring the web page response speed is healthy and that the pages have the right structure to facilitate conversions.

Reporting and analytics. You will use Google Analytics and BrightEdge to manage, execute, monitor, and report on the impact of your multi-channel marketing on our brand awareness and increased sales across our target markets. 

Collaborate and motivate. You will work with subject matter experts within Descartes and external agencies to develop and improve multimedia content, including videos, animations, infographics, and more. You will play a critical role as part of the Online Marketing team on campaigns and programs to support the overall success of our Global Marketing and Sales organization.

Own and manage projects. You will be an account administrator for BrightEdge, maintaining users, keywords and domain allocation within the tool. You will plan and support website migrations and social media accounts of new acquisitions.

What you bring:

The experience. You have 2+ years in search engine marketing, preferably at an SEO agency. You have demonstrable expertise in knowledge of Search Engine Optimization (SEO) techniques. You are creative and a critical thinker; strategic and tactical. Exposure to Ecommerce, logistics, supply chain, global trade and software technology/industry marketing is a definite plus.

The technical skills. You have data analytics skills, with the ability to interpret data to create graphs and reports that tell a story. You have copywriting and graphic design skills. You have proven website management experience and proficiency in web analytics using BrightEdge, Google Analytics, SEMrush, SEO Moz, Screaming Frog SEO or similar tools. You are comfortable using MS Office, web-based software, social media platforms, and HTML.

The sense of ownership. You are continuously researching new tools and best practices. You are a proven self-starter who can learn independently and assess the performance of marketing campaigns and materials through experience and analytics. 

The project management skills. You can plan and execute multiple projects with competing priorities. You excel working in a deadline-oriented, fast-paced and rewarding environment.

The interpersonal skills. You have flexible and effective communication skills. You can build trusting relationships, and you thrive in a diverse and broadly-distributed yet highly collaborative team environment.

The flexibility. You are willing and able to travel several times per year throughout North America.

Making an Impact

We succeed when our customers succeed so, for us, results are everything. Descartes' logistics and supply chain solutions help automate, streamline and secure the flow of goods and information in ways that result in a significant positive impact on the environment. In 2020, we helped our customers save over 552 thousand metric tons of CO2, 1.86 billion sheets of paper, and 727 million liters of fuel. 

Descartes has a deep sense of environmental responsibility. Join a team that's committed to working with customers to conserve resources and enhance sustainability. 

Network | Applications | Intelligence| Innovation

Our cloud-based solutions improve logistics and supply chain productivity, performance, and security. Descartes' Logistics Technology Platform innovatively combines the world's most expansive logistics network with the industry's broadest array of logistics management applications and most comprehensive offering of global trade related intelligence.

Network: The Descartes Global Logistics Networkâ„¢ manages the real-time flow of commercial, logistics, customs and product information. It spans more than 160 countries and connects hundreds of thousands of organizations in logistics and transportation, manufacturing, distribution, retail, government, ecommerce and business services.

Applications: Customers use our modular, cloud-based applications to route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete numerous other logistics processes

Intelligence: Our global trade intelligence solutions and services enable organizations to work smarter by making better, data -driven business and supply chain decisions.

Innovation: We're focused on transforming new ideas and feedback from our customers and in-house domain experts into real-world innovations. New developments in the areas of IoT, machine learning, AI and analytics are enhancing the ability of our solutions to solve problems and process more information in new and complex ways.

Today's supply chains are more connected, complex and moving faster than ever. To meet this challenge, Descartes is leading digital transformation for companies of all sizes. We invite you to join our epic journey