Aviva is changing and data is central to the transformation. In line with our goal of being the first choice for financial services in the UK, data is redefining all areas of our business.

With over 18 million customers, we have a wealth of data that’s giving everyone who joins us the chance to develop and deliver insightful and innovative products and services that are delighting customers in new ways.

To instil customer centricity at the centre of the One Aviva Strategy means we need to use the customer data as the steering wheel to realise commercial opportunities. Having high quality customer data mastered centrally enables the delivery of outstanding customer experiences.

This is a fantastic new opportunity for a Senior Product Owner within our Customer Data Management, as part of the newly built Data Products team.

This exciting role will actively engage marketing & digital stakeholders, data science teams, architecture and engineers to drive a value-prioritised product roadmap and to identify areas of innovation and development.

Role accountabilities

• Define and clearly communicate a prioritised product roadmap that articulates the objectives, key results and measurable improvements to support key customer outcomes

• Own, manage and maintain the product backlog to centralize customer master data management capabilities ; Translate business requirements into features and epics that lead to optimal solution design and technology delivery

• Define and manage holistically customer data matching rules to enable single view of customers for Marketing and Operational customer databases in order to drive relevant and consistent content personalization at the right time in all customer touch points

• Define and data manage the relationships between individuals, businesses and intermediaries and ensure that the mastering solution adapts to the evolving business models and needs

• Own centrally the management of the customer contact rules and define the mastering solution to power up marketing and digital experiences, ensure maximum marketability of customer database owned, paid and social channels

• Take ownership of customer data quality, working closely with data owners and data governance teams to ensure that quality and integrity of data is monitored and measured

• Work closely with BA and SA to ensure that solution design meets the product specifications

• Oversee product development from prioritization, to planning and implementation, to final delivery into the business

• Take full accountability for delivering agreed upon business results & customer value

• Align with other POs across Data & Digital to ensure alignment with overall Customer & Marketing vision and direction

Technical

• Blend customer data management knowledge, with commercial acumen and ability to analyse large data sets to understand root causes of data issues

• Strong understanding of customer data, data quality and master data management

• Experienced with enterprise applications such as CRM, CDP, MDM

• Proven experience as Product Owner or Product Manager in digital and data transformational organizations (Product owner certification preferred)

• Acquired seniority to work independently and define own objectives, with strong delivery focus

• Excellent communications skills, with the ability to translate technical knowledge into business value and outcomes that can influence stakeholders and drive right level of decisions

• Able to work simultaneously across a number of analytical projects, managing own time and projects to deliver results with minimal support

• Able to use customer feedback and data to understand and define problems, and tests potential solutions

• Agile practitioner capabilities and experience working with or in Agile teams

What you will get

• Competitive salary dependent on skills, experience and location

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow!

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions!

The way we do this is important too. We’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people from a diverse group of backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability, and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Ben Parker a call on 07833 239394 or send an email to ben.parker@aviva.com

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform