Senior Insight Analyst - Digital Experience Insight, ASOS

Senior Insight Analyst - Digital Experience Insight, ASOS

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
179
Date Posted
1 year ago
Recruiter
Alice Lidze
Job Views
139

Job Description

The Team:

Digital Experience Insight helps us to better understand where our users come from and what they do when they’re on the site. We want to know how they find us, the devices they use, how they interact with the site, and how successful we are at converting them into customers. So, when you spot any awesome new changes to the site, it’s because our team have used customer data to drive changes, and to improve the whole experience.

The Digital Experience Insight team are responsible for understanding onsite customer behaviour across all ASOS digital touchpoints. We capture and analyse huge volumes of data and turn them into actionable insights to inform the customer experience strategy of our business. We are passionate about our customers and love to play with data and technology.

The Role:

As a leading online retailer, ASOS is focused on delivering the best possible experience for our customers. Understanding how our customers interact with our online properties is a crucial part of this process. The role is key to driving improvements and continual innovation in the development of the ASOS experience across territories and devices.

We use Adobe Analytics, working closely with the implementation team to choose what data we should collect and how; a good understanding of how web analytics works is important.

Understanding the ASOS online experience and native apps is essential. The right candidate can use this knowledge to drive actionable insights and analysis.

What you’ll be doing…

  • Supporting the development and enhancement work being done by the Customer Experience Managers through requirements gathering and detailed analysis.
  • Using strong analytical skills to provide insight as well as recommendations for change as part of a continual feedback loop.
  • Working closely with the Implementation team to plan and define tracking specifications required to be able to truly understand the effectiveness of site features and functionality.
  • Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content.
  • Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities.

We’d love to meet someone with…

  • A strong track record in an Insight role, preferably within digital
  • High level of familiarity with digital analytics and data collection and capable of working independently to define tracking requirements to support the development of site features and functionality
  • Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
  • Strong e-commerce knowledge
  • A proactive and analytical approach
  • A passion for data and digital experience
  • Advanced analytics tools & languages (SQL or Python)
  • Advanced skills in Excel
  • Ability to communicate information clearly and concisely
  • Meticulous and takes pride in attention to detail
  • Ability to handle multiple tasks managing priorities and focus as needed
  • Confident, personable and a team player

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