Job Details

As organizational leaders around the world consider the implications of hybrid working models, Slack is uniquely positioned to lead the way and to become their Digital HQ. As such, we are seeking a strategic marketer to build out our Executive Engagement Programs. Reporting to the Global Head of Field Marketing, this role will own and implement initiatives positioning the Digital HQ to the executives and C-suite at companies ready to embrace the future of work.  

The role is a high visibility role with exposure across both Slack and Salesforce go-to-market organizations. We’re looking for a proven leader who thrives working with enterprise sales and customer success teams, and enjoys building new things.

Slack has a positive, diverse, and encouraging culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we strive to be inquisitive, humble, hardworking and, above all, collaborative.

Senior Director, Strategic Executive Engagement Programs will:

• Deliver, evolve, and grow the Executive Engagement Program. This strategic initiative supports Enterprise Sales teams & GTM by furthering C-Suite relationships with our most important customers and by managing a motion to support these executive interactions on an on-going basis.

• Drive pipeline progression objectives by active leadership and management of Slack’s Executive Marketing efforts. You will be the creative force behind many of our highest-profile C-Suite marketing efforts, and will regularly talk to senior executives from Slack, Salesforce and our customers. 

• Have the skill to envision and lead high impact, pipeline-progressing events and the experience / executive presence to lead effectively through influence in a matrixed organization while being highly strategic and pragmatic.

What You'll Do:

• Partner with key Sales Leadership, our Slack Executive Team, and the Marketing Leadership Team to craft and lead VIP events driving pipeline progression across priority deals. 

• Develop and lead all aspects of detailed event strategies to ensure a clear vision and approach for each engagement while leading a team responsible for sourcing of Slack executive hosts, external speakers, content plans, customer outreach, engaging experiences, and on-site event logistics.

• Lead communication efforts including external invite and registration creation as well as internal promotional tools

• Collaborate across teams at Slack at Salesforce including: Executive Communications team for Slack speaker prep, Customer Communications team for customer speaker selection and prep, Field Marketing for event promotion and prioritized registration, Executive Sales Programs for EBC, SICs and meeting activity during select events, and more.  

• Establish and uphold registration guidelines to ensure invites target appropriate executives and communicate important targets for event registration, attendance/impact, and pipeline progression.

• Develop and deliver regular executive-appropriate reporting on pre-event, during-event, and post-event performance against established targets.

What you need to succeed

• BA/BS degree; MBA ideal

• 5-7 years crafting and implementing high-impact executive events driving pipeline and/or sales

• Proven ability to motivate and lead a team

• Strong track record of successfully driving the logistics behind high-profile, brand-essential events, including vendor sourcing and negotiation.

• Experience driving cross-functional consensus with multiple partners required