Who We Are

 apetito is the UK’s leading supplier of food to the health and social care sectors. Servicing over 400 hospitals, 450 care homes and thousands more through our work with Local Authorities, we produce delicious, nutritious and sustainable meals for people at home or in care. Through our food we look to ‘make a real difference’ to all our customers, up and down the country.

Our Values

Established in 1958, as a family-owned business, our values sit at the very heart of what we do. We are proud to be a business that ‘makes a real difference’, committed to producing ‘great food to be proud of’. We have developed a range of products designed to ‘enhance health and well-being’ for all our customers. We are proud supporters of British food and farming and focus on using the best ‘ethical and sustainably’ sourced produce.

We are driven by a ‘passion for service’, dedicated to feeding some of the UK’s most vulnerable people, offering healthy and delicious meals to customers across the UK.

Ethical & Sustainable

As a business which operates within food manufacturing, we believe we have an obligation to make a positive contribution on society. With over 300 products in our range, we ensure our produce is ethically and sustainably sourced, working only with suppliers who share our commitment to making a positive impact.

We’re a proud member of the Ethical Trade Initiative (ETI), a leading alliance of companies, trade unions and NGOs, that promote respect for workers rights globally. All our new suppliers now operate under the ETI’s guidelines.

We are also a member of The UK’s Plastics Pact, an initiative looking to transform the plastic packaging industry in the UK. As part of the initiative, we have committed, along with other ambitious targets, to eliminate unnecessary single-use plastic completely by 2025.

We have also made a commitment to our employees – we’re recognised as an accredited Living Wage employer by the Living Wage Foundation. Joining an elite group of FTSE 100 companies and public sector organisations.

Responsibilities

Website Management

• Product owner of the co.uk website
• Immediate focus will be to manage and strategically lead the migration and optimisation of the website in a two-phase project: first phase will be the migration from the Kentico CMS to Magento 2, with the second phase being optimisation of UX and SEO across the full website.
• Design and development of campaign landing pages
• Content creation of SEO rich website newsfeed

Social Media Marketing

• This role is imperative to the success of the apetito brand digital marketing activities. Working closely with the PR, Content and Corporate Affairs and business unit (Care Homes, Healthcare and Education) specific teams, you’ll build and manage campaigns, build quarterly organic content calendars for our LinkedIn and Twitter profiles, and manage all B2B and corporate level paid media activities.
• Recruitment marketing: working in conjunction with the Marketing Manager – Employer Brand, you will build and manage paid media campaigns across Facebook and LinkedIn, providing campaign updates and insights while ensuring the campaigns are continuously optimised.
• Community Management: you will monitor and manage all community management across our social media profiles, as well as monitoring and responding to any engagement on paid media campaigns.

Digital Agency

• Our external digital marketing agency are an extension of our team. One of the biggest areas of this role will be the day-to-day management of this relationship, acting as the lynchpin between the agency and apetito Marketing teams.
• Managing budgets, both from a central perspective and those of the business units.
• Supporting and guiding in brief creation for multi-channel paid media campaigns.
• Leading and management of weekly, monthly and quarterly agency meetings.

Other

• You will be responsible for monitoring the online brand reputation on digital platforms such as Google My Business and Trustpilot, responding to customer reviews and flagging where necessary. You will also be tasked with ensuring all company information is correct and up to date.
• You’ll also act as the lynchpin between the marketing teams and the content team.
• You will have responsibility of your own budget and monitoring the digital budgets of the wider marketing team.

Qualifications

This position is suited to someone either currently working within a digital marketing role, or an account manager position within a digital marketing agency.

Knowledge and experience

• Experienced, with at least two years managing a range of digital marketing including strategy, paid and organic media, social media content, and multi-channel campaigns across a range of industries
• Account management (either of an agency or client)
• Competent knowledge of Facebook Ads Manager, LinkedIn Campaign Manager & Twitter Ads
• A creative thinker, idea generator and someone who is comfortable sharing ideas to continually innovate
• To have a partnering mind-set and the ability to quickly build rapport and effective relationships
• Results-driven and understanding of the importance of reporting on performance
• Resilience – able to work under pressure, at pace with ability to response to change
• Confidence to present to and constructively challenge senior stakeholders where needed
• A strategic mindset with the ability to manage multiple varied strategies across B2B business unit areas