Amazon Music seeks an experienced and connected genre expert to lead our efforts in Black Music culture. This role is a 12 month maternity cover for the existing Black Music lead.
As the Senior Artist Relations Manager, Black Music, you are responsible for executing Amazon Music's strategy, bringing industry expertise and deep cultural knowledge of UK rap, grime, drill, hip-hop, R&B, afro and other related genres. You will own our content strategy, working with members of our programming, original content and editorial teams to deliver an exciting musical programme that appeals to artists and fans. You'll do this by using your network of contacts in the artist and label community to both secure and implement unique opportunities, leveraging the touchpoints we have created around the +44 brand (playlists, podcasts, livestreams, video etc) to continue embedding Amazon Music within this musical culture.
YOUR TASKS:
• Execute the genre strategy for black music in the UK.
• Develop exclusive music, video and social media content.
• Work with our programmers to oversee creative direction of playlists and stations.
• Performance analysis of content and campaigns, reviewing and recommending how we refine the strategy accordingly.
• Evolve social media strategy and work with stakeholders internally and externally.
• Listener analysis and genre deep dives.
• Own project management and execution.
• Lead a multi-functional team and report and communicate to a wider group of stakeholders.
· Bachelor's degree
· Excellent written & spoken communication skills
· Deep music expertise; music and culture expertise in the target genres is a given, but should also have broad musical knowledge.
· Existing, excellent relationships with Tier A Artists, Management & Labels
· Knowledge in Social Media Landscape
· Understanding the wider scene and Amazon's positioning within it
· Strong understanding of music marketing methodologies
· Demonstrated musical instincts.
· Ability to use data to analyse trends and make decisions.
· High comfort with ambiguity and ability to work in a fluid environment.
· Relevant experience in an Editorial, Arist Management, Label or other role in the Music Industry (e.g. Radio, TV, Streaming or related function or industry).
Job ID: 14160
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