Responsibilities

Partner Marketers have end-to-end responsibility for marketing campaign execution, including landing in-store presence, digital execution and transformation on partner.com sites and demo platform sell-in. You will also work closely with Partner Readiness & Influence Leads to drive conversion online & in-store through training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for CCSM.  You will drive and facilitate strategic decisions about our partner marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through. 

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and partner readiness teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through. 

By joining the Channel & Partner Marketing team, you’ll collaborate closely with Category, Channel Sales & Marketing Operations to drive full-funnel marketing for an exciting product and service portfolio that only continues to grow. As part of a larger regional team, you’ll have the opportunity to share learnings and best practices with other markets as well as leverage the regional infrastructure for support and shared platforms. 

Working closely with partners and customers, what’s powerful about this role is the ability to help our partners transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities. 

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

For your specific retail partner(s):

• Deliver best-in-class customer experience ensuring a seamless experience between on and offline
• Build a Customer Experience Strategy for partner and deploy a programme of test and learn around innovation e.g. Augmented Reality, 3D, AI
• Enabling new capabilities in digital, creating a point-of-experience in-store & building new channel/segment opportunities
• Be the thought leader both internally and with our partners on Customer Experience (pre and during purchase)
• Drive to deliver a personalised, relevant experience for every customer using data from partners, category, marketing planning team and external sources
• Delivering the quarterly plans aligned with category priorities.
• Work with sales to deliver budget revenue and attach targets

(10%) Strategic Business Planning:

• Build short, medium and long-term full-funnel partner plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
• Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI

(20%) Partner Experiences:

• Build and Execute partner plans  
• Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
• Build brand advocates among retail sellers through training, evangelism and community engagement platforms
• Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
• Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
• Deliver compelling demo experiences through our Retail Demo Experience platforms
• Localize global campaigns & creative to regional nuances and partner requirements

(30%) Partner Centricity & Relationship-building:

• Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
• Develop partner capability assessments to identify key partner opportunities and relationship strategy
• Execute co-marketing campaigns that involve our ingredient partners and hardware/device partners.
• Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(30%) Execution Excellence:

• Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
• Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
• Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
• Proficient across Microsoft programs, platforms and tools

(10%) Analytics and Insights:

• Analyze performance results against execution activities to identify insights, opportunities and action plans
• Incorporate key insights from accounts to drive informed marketing action plans
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualifications

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Benefits/perks may vary depending on the nature of your employment with Microsoft and the country where you work.