Research and Insight Analyst - Contract

Research and Insight Analyst - Contract

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
121800
Date Posted
1 year ago
Recruiter
Kevin Carol
Job Views
50

Job Description

Research and Insight Analyst – Interim – Dunstable / London/Home based - 3 days a week – we are happy to discuss flexible working options - more if needed.

This role is part of Whitbread’s insight team, and our purpose is to empower the business to make strategic consumer centric decisions. Whitbread operates in the fast-paced hospitality market as the UK market leader in paid accommodation with over 800 Premier Inn sites and growing as well as expansion in the German market. In restaurants we operate several brands across over 450 sites including Beefeater, Brewers Fayre, Whitbread Inns and Bar and Block.

The purpose for this role is to conduct research and analyse data to identify opportunities to improve our guest experience and brand across our hotels & restaurants and evaluate the impact of marketing on the health of our brands.

This is an interim role, so we are looking for someone who is experienced in insight and enjoys picking up any project and running with it, whether this is ad-hoc research or data from sources like our customer experience survey or brand tracking.

The types of insight could include:

  • Ad-hoc research projects, working in partnership with our agency who run our online community
  • Analysing the guest experience to understand where the guest pain points are, where we do well and why and how we can get better.
  • Reporting on the strength of our brands, highlighting the impact of marketing activity and new propositions that impact our brand health for both Premier Inn & our restaurant brands

Why we’d love you to apply:

  • You have a background in insight and enjoy the variety of picking up any insight project whether this is qualitative in nature or more hands on quantitative
  • Ability to write a research brief to ensure that our agencies are well set-up to deliver against the brief
  • Experience of analysing data across multiple data sources, including visualising the data e.g. in clear charts that tell the story and pulling out clear joined-up insight. 
  • Good stakeholder management skills and able to communicate the insight in a simple and compelling way

Job ID: 121800

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