Job Description
A great opportunity for a Portuguese Speaking Content & Social Executive to join a vibrant & friendly Performing Arts Marketing team to focus on delivering social media and content marketing strategies.
Duties will include:
- Conduct regular content gap analysis, identifying valuable content opportunities for your specific markets
- Formulate a content plan that can be communicated to relevant stakeholders and covers the key pillars of our content strategy
- Create and publish content via our WordPress CMS, ensuring all content is optimised for search, tagged effectively and utilises relevant imagery
- Conceive and create campaign ideas that will generate favourable press coverage, working alongside country-specific management and third-party PR agencies
- Regularly report on content performance, agreeing KPIs and communicating impact with key stakeholders – along with producing insights to move the content strategy forward
- Create a distribution plan for the above content, utilising our paid and owned media channels
- Take ownership of country-specific social media channels and prepare a schedule for sharing our content
- Respond to social media and blog comments when appropriate
- Work closely with the wider marketing team (SEM, SEO and CRM) to further the reach of this content
- Working alongside the SEM team to support the growth of our paid media offering in key markets
- Support in the build of campaigns, including channel identification, targeting & segmentation, creative and deployment
Candidate Requirements:
- 2+ years’ experience of content production in a business setting, ideally using a content CMS e.g. WordPress
- 2+ years’ experience managing social media platforms including Facebook, Instagram and Twitter
- Previous experience analysing campaigns, ideally using Google Analytics
- An excellent written and spoken communicator, influencer and negotiator
- An equally proactive and reactive approach, as and when needed
- Good attention to detail, logical and organised
- Ability to work on multiple projects at once and meet tight deadlines
Job ID: 55225