Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• Experience working within a digital marketing environment

Preferred qualifications:

• Experience working with digital marketing agencies
• Experience using biddable media to acquire, engage, and nurture users throughout the funnel
• Experience managing direct response creative processes
• Experience working with Google Ads and/or other performance media platforms
• Experience forecasting and managing to forecast
• Excellent attention to detail and program management skills

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Media Lab's mission is to enable and drive Google Marketing to be a sophisticated and data-driven online advertiser, spanning both brand and direct response forms of advertising. This team houses brand and programmatic, performance media, media technology, and creative capability. The Performance Media team is responsible for shaping and driving direct response media programs to generate business growth and maintain best practices for Google’s B2B and B2C products across Europe, Middle East, and Africa (EMEA) markets.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Serve as the primary lead on key performance media programs and manage all tactical aspects of campaign management.
• Drive data-driven analysis and insights to improve campaign effectiveness and value to the business, including advanced analytics to measure the impact of performance media campaigns.
• Lead outstanding customer experience testing and optimizations throughout the customer journey (e.g., ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
• Work with product marketing managers to help drive success in meeting goals.
• Partner with cross-channel leads for integrated campaign program development.