PAID MEDIA STRATEGIST

PAID MEDIA STRATEGIST

Job Overview

Location
Colombo, Western
Job Type
Full Time Job
Job ID
30238
Date Posted
8 months ago
Recruiter
Nethuva
Job Views
172

Job Description

Responsibilities

  • Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
  • Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
  • Troubleshoot, problem solve and find creative solutions to client-specific needs
  • Assist creative team with ad creation through copywriting and strategic direction
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Ensure campaigns are meeting clearly defined conversion objectives
  • Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
  • Maintain knowledge of industry best practices and new technologies

 
Requirements

  • Bachelor’s degree
  • 1 – 3 years of hands-on digital marketing experience in paid media
  • Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs
  • Understanding of past and current digital marketing and technology trends
  • Deep knowledge and passion for technology, digital marketing, and innovation
  • Goal-oriented and self-motivated individual with excellent communication skills and focus
  • Drive to deliver and exceed performance goals
  • Proactive, collaborative, and results-driven work style

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