Ballard Power Systems Europe A/S is recognized as one of the leading players in the commercial application of fuel cell solutions. Founded in January 2007, Ballard Power Systems Europe A/S is a wholly-owned subsidiary of Ballard Power Systems Inc. Headquartered in Hobro, Denmark, activities are focused on three key business areas.

Reporting to the Marketing Manager, the successful candidate will be the team’s in-house content expert for Ballard’s Stationary power generation & Back-Up Power vertical. The ideal candidate has a passion for promoting technical products and an interest in sustainable energy solutions. If you’re a strategically-minded marketer with a love for content marketing and a track record of creating compelling content – this role is for you.

Responsibilities:

• Oversee content planning and development for the Stationary Vertical, manage the Stationary market copy database and the Stationary Power generation market asset library
• Conduct customer and competitor research to identify insights, to inform content planning
• Research content trends and collaborate with in-house creatives to produce case studies, blog posts, webinars, video scripts, brochures, technical spec sheets for your vertical
• Write, edit, and publish thoughtful articles to nurture and inform our audiences and support our thought leadership program (in tandem with the commercial team and technical experts)
• Support presentation development for customer-facing meetings and conferences for the Commercial team
• Build relationships with our customers’ marketing teams and with industry associations to foster relationships to amplify content reach
• Collaborate with Ballard’s digital specialists to extend the content reach and measure conversion
• Liaise with Agency partners as needed to develop premium content and support product launches in your market vertical 

Requirements:

• 5+ years of marketing or content creation experience
• Have post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
• Has great knowledge in the energy sector (sustainability, renewables, etc) and has a deep understanding of this audience’s needs
• Are a persuasive writer with a track record of helping companies develop their brand voice & reputation through thought leadership
• Excited about changing trends in content delivery and possess a willingness to try new ways to connect with your audience (video, podcasts, blogs, etc)
• Able to ideate and implement creative content to re-engage channels, followers, and customers
• Experienced in crafting content such as blog posts, infographics, video scripts, landing pages, and web copy and has a track record of past wins that you’re proud of
• Regularly seeks feedback and continuous improvement in your work
• Collaborative and able to pull together information from multiple sources into a polished, cohesive final document

We offer you:

• An exciting, independent job in a committed team that is passionate about green energy technology.
• Good development opportunities in a growing company.
• A flexible international workplace with good colleagues and a positive atmosphere