Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

 

About this role

We are responsible for critical commercial marketing campaigns deliver significant revenue to the business but also have a significant risk to the business.   

The role is responsible for balancing these two views while very much keeping the customers at the heart of the campaign through the messaging and full marketing campaign approach. 

You\'ll have the following responsibilities

• Support and deliver customer marketing campaigns that have a focus on growth (volume, value and NPS) or retaining the customers base (BT and EE).  

• Work with external and internal brand and execution agencies. 

• Run multi-variant tests to optimise campaigns and improve the customer experience 

• Maximise campaigns using the right mix of below the line marketing channels email/DM/SMS/OBC etc 

• Manage, present and report performance across multiple campaigns that you own.  This is to ensure commercial targets are met and we focus on driving YOY growth. 

• Use insight from marketing decisioning, analytics and work with the campaign delivery team to optimise marketing campaigns. 

You\'ll have the following skills & experience

MANDATORY  

• Previous experience of working on major projects, hitting business critical deadlines. 

• Experience of working with multiple stakeholders across a business to deliver a business objective. 

• Previous experience working in a marketing role 

• Good organisational, project and planning skills

• Excellent creative skills and an innovative thinker, keen to propose and enhance base comms

• Good with numbers to support reporting and translating performance into a story.

• Self-motivated, articulate with a ‘can-do’ attitude

PREFERRED  

• Experience of working in a commercial, fast-moving environment.

Benefits

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

- Competitive salary and on-target bonus plan

- World-class training and development opportunities

- 25 days’ annual leave (not including bank holidays)

- Discounted broadband, mobile and TV packages

- Share option and pension scheme programmes

- Flexible benefits to fit around you

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.