Marketing Planning Manager

Marketing Planning Manager

Job Overview

Location
London, England
Job Type
Full Time Job
Job ID
96447
Salary
£ 45,000 - £ 50,000 Per Year Salary
Date Posted
1 year ago
Recruiter
William Dragusin
Job Views
190

Job Description

Duties & Responsibilities

  • Ensure marketing programme briefing and planning schedule decisions are made in a timely manner, involving the right team / agency members in the planning process

  • Represent the GI marketing team in the initial prioritising of marketing support, and then ensure this is delivered against business requirements

  • Translate customer needs and business requirements into marketing programme briefs, underpinning them with expertise and insights on our customers' needs, market performance and product specification (i.e., relevant to the selected customer segments)

  • Lead the campaign planning process, ensuring that suitable media, content, and messaging choices are made across the customer journey and that they are made against the targeting, positioning and objectives set out in the briefs

  • Diligently handle all key planning and interpersonal elements – including marketing plans, project schedules, and budgets

  • Produce summary marketing plans and post-implementation reviews to cover a variety of needs that validates their integrity – including gaining senior level approvals, handling business stakeholder expectations, and providing transparency of GI marketing plans within the wider C&M function

Skills & Experience required

  • Prior experience working in a campaign / project management focused Marketing role, within a B2C, consumer led environment

  • Broad Marketing, Brand and/or Campaign work experience

  • Exposure to working for a large brand – ideally within a regulated industry such as a Financial Services

  • Proven track record of developing and delivering creative and media plans

  • Ability to synthesise and distil insights into the most pertinent facts and decision recommendations

  • Analytical approach matched with a pro-active, solutions focused demeanour

What will you get for this role?

  • Annual salary of £45,000 to £50,000 for Norwich based candidate / £50,000 to £65,000 for London based candidate, depending on skills, experience and qualifications

  • Generous defined contribution pension scheme

  • Annual performance related bonus and pay review

  • Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

  • Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

  • Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.

The way we do this is important too, we’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Daisy Holmes a call on +44 7436 672007 or send an email to daisy.holmes@aviva.com.

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.

Job ID: 96447

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