Responsibilities

Whilst this is an IC role, it is also a leadership role, you will need to demonstrate strong leadership and influencing skills through the leadership of V teams across the region. Working in a matrixed and global environment, you can influence and manage across functions, partners and teams to drive growth & transformation. You will also be someone who is passionate about inclusivity, supporting diverse teams and inspired by collaborating with high performing, multi cultural, sales, category, and marketing teams Lead, influence and support the planning of full-funnel marketing, across Asia and the Sub-regions ( Japan, SEA, KR, IN and ANZ) and across consumer products and channels to drive profitable sell-through and build brand advocacy.  This role is accountable for supporting and building efficient campaign operations across the region, ensuring that investments drive maximum ROI across all parts of the marketing mix.

(30%) Strategic Marketing Planning

• Work with Sub-Regions and Modern Life marketing lead, and functional partners such as GMT,CMO to plan full-funnel seasonal marketing, including consideration for partner capabilities and opportunities
• Ensure that multiple funding models are planned and leveraged, in order to build efficient, compelling campaigns & programs. Own annual and seasonal investment planning and spend management.
• Responsible for the utilization of spend tracking tools ( FMT/MPP) and processes across the region ( working with finance, BSO and Cat leads)
• Work across category, sales & marketing operations teams to maximize investments and synergy across tactics. Own Marketing ROI modelling
• Lead the Regional Marketing council to develop and plan investment allocation and activity planning in line with all seasonal beats and annual planning cycles including all EPIC functions.
• Identify and create cross-line of business campaign opportunities & concepts. Take any budget asks to WW budget owners.
• Drive a modern marketing mix that focuses on omnichannel innovation, that provides consistency at all touch points, a seamless consumer experience and that maximizes ROI for investments
• Own the CCPM input to the seasonal planning meetings and IPPM process for Asia region – working closing with the sub regional team and functional leads
• Work across Modern Life and Gaming marketing teams to look for synergies and collaboration opportunities.

(25%) Partner Centricity & Relationship-building:

• Drive marketing capability assessments across the SR’s,and facilitate the local teams to understand strengths and opportunities to help target & refine campaigns, and to work with partners to improve their capabilities. Build and drive process to measure the impact ( working in conjunction with the Asia Digital lead)
• Act as a trusted advisor and thought leader to the SR teams to help support local partner marketing planning, using data and case studies to help to build credibility and influence to help land key priorities or innovation. Facilitate best practice sharing across the region.
• Own Partner Marketing Playbook for Asia – focus on improvement of processes and increasing partner marketing capabilities across the partner marketing teams.
• Collaborate and drive co-marketing planning across the region that involve silicon and OEM partners.
• Look for new marketing innovation/partnerships we can bring to our partners.

(20%) Execution Excellence:

• Manage spend & investment strategies, evaluating campaign effectiveness and impact accross all elements of the marketing funnel.
• Work with sub regions to deliver consistency for the consumer journey across all touchpoints. Maintain a holistic view and influence changes when needed.
• Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities.
• Act as point of contact for Marketing Operations, and BSO team, partnering with worldwide teams on optimizing processes, tools & workflow
• Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape across marketing executions
• Proficient across Microsoft programs, platforms and tools.
• Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(25%) Actionable Analytics and Insights:

• Analyze campaign performance results against execution activities to identify causals, opportunities and action plans
• Own the cadence and cascade of end of campaign reporting.
• Drive targeted consumer & retail research initiatives and take responsibility for ensuring insights are utilized. Cascade all centrally managed research to the SR’s (eg P2P )
• Curate partner trends, consumer demographics, marketing innovations, best practices and other internal studies that help inform marketing strategy. Manage cascade of all data to the SR.
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualifications

Experiences Required: Education, Key Experiences, Skills and Knowledge:

• College degree or relative experiences
• 10+ years of marketing industry experience preferably in the consumer electronics and Retail space with experience managing multiple product categories and a complex sales motion
• Adept at building integrated marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• Experience of working across multi geos and cultures in Asia
• Proven ability to influence and lead virtual teams

Responsibilities

Whilst this is an IC role, it is also a leadership role, you will need to demonstrate strong leadership and influencing skills through the leadership of V teams across the region. Working in a matrixed and global environment, you can influence and manage across functions, partners and teams to drive growth & transformation. You will also be someone who is passionate about inclusivity, supporting diverse teams and inspired by collaborating with high performing, multi cultural, sales, category, and marketing teams Lead, influence and support the planning of full-funnel marketing, across Asia and the Sub-regions ( Japan, SEA, KR, IN and ANZ) and across consumer products and channels to drive profitable sell-through and build brand advocacy.  This role is accountable for supporting and building efficient campaign operations across the region, ensuring that investments drive maximum ROI across all parts of the marketing mix.

(30%) Strategic Marketing Planning

• Work with Sub-Regions and Modern Life marketing lead, and functional partners such as GMT,CMO to plan full-funnel seasonal marketing, including consideration for partner capabilities and opportunities
• Ensure that multiple funding models are planned and leveraged, in order to build efficient, compelling campaigns & programs. Own annual and seasonal investment planning and spend management.
• Responsible for the utilization of spend tracking tools ( FMT/MPP) and processes across the region ( working with finance, BSO and Cat leads)
• Work across category, sales & marketing operations teams to maximize investments and synergy across tactics. Own Marketing ROI modelling
• Lead the Regional Marketing council to develop and plan investment allocation and activity planning in line with all seasonal beats and annual planning cycles including all EPIC functions.
• Identify and create cross-line of business campaign opportunities & concepts. Take any budget asks to WW budget owners.
• Drive a modern marketing mix that focuses on omnichannel innovation, that provides consistency at all touch points, a seamless consumer experience and that maximizes ROI for investments
• Own the CCPM input to the seasonal planning meetings and IPPM process for Asia region – working closing with the sub regional team and functional leads
• Work across Modern Life and Gaming marketing teams to look for synergies and collaboration opportunities.

(25%) Partner Centricity & Relationship-building:

• Drive marketing capability assessments across the SR’s,and facilitate the local teams to understand strengths and opportunities to help target & refine campaigns, and to work with partners to improve their capabilities. Build and drive process to measure the impact ( working in conjunction with the Asia Digital lead)
• Act as a trusted advisor and thought leader to the SR teams to help support local partner marketing planning, using data and case studies to help to build credibility and influence to help land key priorities or innovation. Facilitate best practice sharing across the region.
• Own Partner Marketing Playbook for Asia – focus on improvement of processes and increasing partner marketing capabilities across the partner marketing teams.
• Collaborate and drive co-marketing planning across the region that involve silicon and OEM partners.
• Look for new marketing innovation/partnerships we can bring to our partners.

(20%) Execution Excellence:

• Manage spend & investment strategies, evaluating campaign effectiveness and impact accross all elements of the marketing funnel.
• Work with sub regions to deliver consistency for the consumer journey across all touchpoints. Maintain a holistic view and influence changes when needed.
• Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities.
• Act as point of contact for Marketing Operations, and BSO team, partnering with worldwide teams on optimizing processes, tools & workflow
• Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape across marketing executions
• Proficient across Microsoft programs, platforms and tools.
• Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(25%) Actionable Analytics and Insights:

• Analyze campaign performance results against execution activities to identify causals, opportunities and action plans
• Own the cadence and cascade of end of campaign reporting.
• Drive targeted consumer & retail research initiatives and take responsibility for ensuring insights are utilized. Cascade all centrally managed research to the SR’s (eg P2P )
• Curate partner trends, consumer demographics, marketing innovations, best practices and other internal studies that help inform marketing strategy. Manage cascade of all data to the SR.
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualifications

Experiences Required: Education, Key Experiences, Skills and Knowledge:

• College degree or relative experiences
• 10+ years of marketing industry experience preferably in the consumer electronics and Retail space with experience managing multiple product categories and a complex sales motion
• Adept at building integrated marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• Experience of working across multi geos and cultures in Asia
• Proven ability to influence and lead virtual teams